Now that mango season has arrived, we are utilizing it to the fullest. This also applies to various food brands, grocery chains, and online retailers. To remain relevant and boost sales of the seasonal fruit, they are devising profitable offers and deals. Swiggy Instamart is the most recent to jump on the bandwagon. The platform for same-day grocery delivery recently revealed an initiative in which their commercials feature the scent of mangoes.
Swiggy Instamart CEO Phani Kishan took to the social media platform X (formerly Twitter) to share that the brand has recently come up with a “scented” print ad where one can enjoy the aroma of fresh mangoes as well. He further mentioned that this advertisement was exclusively for Mumbai.
If you’ve missed it – our @SwiggyInstamart team did something crazy 🙂
Thrilled to reveal our “scented” print ad in today’s Sunday Times, infusing Mumbai’s papers with the irresistible aroma of fresh mangoes. A truly innovative sensory experience 🙂
You can’t not crave a mango… pic.twitter.com/BntzLvhUN8
— Phani Kishan A (@phanikishan) June 2, 2024
