Swiggy Instamart's New Ad Comes With The Aroma Of Mangoes

Now that mango season has arrived, we are utilizing it to the fullest. This also applies to various food brands, grocery chains, and online retailers. To remain relevant and boost sales of the seasonal fruit, they are devising profitable offers and deals. Swiggy Instamart is the most recent to jump on the bandwagon. The platform for same-day grocery delivery recently revealed an initiative in which their commercials feature the scent of mangoes.

Swiggy Instamart CEO Phani Kishan took to the social media platform X (formerly Twitter) to share that the brand has recently come up with a “scented” print ad where one can enjoy the aroma of fresh mangoes as well. He further mentioned that this advertisement was exclusively for Mumbai.

If you’ve missed it – our @SwiggyInstamart team did something crazy :)

Thrilled to reveal our “scented” print ad in today’s Sunday Times, infusing Mumbai’s papers with the irresistible aroma of fresh mangoes. A truly innovative sensory experience :)

You can’t not crave a mango… pic.twitter.com/BntzLvhUN8

— Phani Kishan A (@phanikishan) June 2, 2024

“By tapping into the powerful concept of Olfactory, we’re able to evoke the essence of fresh mangoes,” said Ashwath Swaminathan, CGMO of Swiggy, “but also help users fix their cravings in an instant by ordering on Swiggy Instamart.”

People on social media reacted to Phani Kishan’s post, which attracted attention.

While some reacted to the ad concept with likes and ‘heart’ emojis, some commented, “Interesting, by how much % did mango orders increase for Swiggy after this?” Another user wrote, “Hey the aroma was truly mesmerizing! What a mangolicious way to start the day.”