Real estate digital marketing is the process of using digital means by realtors to promote and advertise their brands as well as properties. With the incredible growth of the internet over the past few years, digital marketing is the future of real estate.
A recently conducted survey suggests that 92% of home buyers search online to find their dream home. Customers are moving from conventional methods to digital platforms to simplify their buying process. This makes it crucial for all real estate organizations to have an online presence.
Many real estates have already started harnessing the power of the internet. Brokers can now build their brands, acquire new customers, and engage with existing customers with much more ease and much less effort.
The Benefits of Digital Marketing for Real Estate
Using digital marketing has numerous benefits. Some of the major advantages are as follows.
- Cost-Efficiency
Needless to say, the cost of promoting your business at a digital platform is significantly low as compared to the traditional marketing option. No doubt, realtors are taking full advantage of the cost-efficiency. - Increased Exposure
Housing projects vary in size, location, and cost, and so do their potential customers. Through digital marketing, a realtor can research their target audience to find out which social media sites are best to reach out to them.
Realtors can even customize their reach towards a selected target market. - Performance Analysis
Every realtor needs to identify its strengths, weaknesses, opportunities, and threats in the marketing field. Digital marketing platforms offer numerous ways to real estate agents to keep track of their performance.
Performance analysis helps agents understand what marketing techniques work best for them. This will give them a strategic edge over their competitors. - Creative Licence
Real estate developers can promote all their products, be it an apartment, independent house, villa, or plot of land across numerous digital platforms. They can even host virtual tours for their clients and let them know that their products have to offer for them. - Brand Building
Real estate is a huge investment. Hence a client would want to go through the process of buying and selling a house only with a reputable brand. A prospective buyer will likely take a close look at the agent’s online presence before considering any deal with them.
Digital marketing is the easiest way for agents to build a brand and earn their client’s trust. The more positive reviews a realtor can garner on social media, the higher is the conversion rate.
Hit the Bull’s Eye with These Effective Digital Marketing Strategies:
From generating new leads to completing successful sales, digital marketing has changed the game of the real estate industry. If you want to succeed in the digital space, here are some foolproof real estate marketing tips that you must follow similar to this guide here.
- Create a User-Friendly Website
An immaculately curated website and smartly designed mobile application can bring more business for you than any agent. But with so many photos and links, realtor websites can sometimes be a web developer’s nightmare!
Take the help of a professional web designer and guide him through the requirements of your client. 90% of online traffic is through mobile devices. So make sure that the website is responsive and optimized for mobile browsing.
To keep your clients happy and satisfied, including the following contents in your websites.
– A list of all new listings
– User-friendly navigation to guide them through the home buying process
– Links to relevant services such as lawyers, movers, and home inspectors.
– List-based articles and educational blog posts.
Real estate businesses are people-centric. If you’re not available to your customers 24/7, you might lose out on some business. Consider incorporating a live chat feature on your website so that your clients can reach out to you anytime. - Use Blogs as a Marketing Tool
Merely listing properties on websites is not enough to create a meaningful connection with your customers. Embrace the power of written words to tell your audience that you actually care for them.
Inform your current and potential customers about the latest technology and services offered through your blogs. Naturally, people tend to have a lot of questions before buying any property. Your blogs can answer some of them for you and clear their doubts.
Responsive websites with blogs not only build a positive online reputation but also achieve better SEO. - Leverage the Power of Social Media
Tapping into the world of social media is one sure way to increase your exposure by leaps and bounds. More than 80% of people who use Facebook as a social network watch videos and online stories there.
Social media platforms like Facebook, Twitter, and Instagram can prove very handy to target people based on their location, interests, recent activities, and the devices they use. Try sharing varied content on these sites, which can be useful to a broad audience.
Some useful content ideas to share on social media include new or existing listings, team bios, case studies, relevant blog posts, and success stories. - Do Not Underestimate the Power of Email
When it comes to marketing, nothing holds more potential than email. Anyone who signs up for the newsletter is bound to be actually interested in your properties and will be looking forward to receiving emails from you.
Email your subscribers at regular intervals with the best of properties and offers. You can either re-target the same audience with a new property or with the same property they showed an interest in. The potential with email marketing is huge, and the possibility of business is unlimited.
Email service providers are ideal for sending bulk emails. They can help you build email templates, customize emails, and track your campaigns on a larger scale. The two most popular service providers in the market that you can use are Mail Chimp and SendGrid.
To Conclude
Digital marketing is here to stay, and no Real Estate Business should overlook its potential in boosting its sales. Of course, you can always visit sites such as InVideo to learn more about getting Instagram followers. So start investing in digital marketing and give yourself a major leg up on the competition.
