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Twitter vs TikTok: Which is best for business

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Are you looking to move your brand advertising from traditional marketing to social media marketing? Are you stuck on which platform would be the best suited for your business?

For the longest time, the king of social media has been Twitter, however, TikTok has quickly made its way up the ranks and has now been named the most popular social media platform to date. With the amount of active daily users spending time on each app, it’s no wonder that social media marketing has become one of the most popular ways to market a brand and build awareness.
Although there are so many different ones to choose from, it’s better to just stick to one or two, to begin with as there are massive differences from platform to platform, especially Twitter and TikTok, and choosing a platform depends primarily on the product or services that you offer. Here are some factors and tools to use to help make the decision a little easier.

What is the difference between the two?
Twitter and TikTok are two vastly different social media platforms that can offer different businesses a variety of benefits that will aid them. These differences are plentiful and crucial to look at when choosing the right platform for your business.

Twitter is one of the older social media platforms, having been launched in March 2006. Twitter has also been the first choice for those who want to share a quick opinion, joke, or quote, but now it has so much more to offer since its beginning. Twitter is a micro-blogging app that allows users to post tweets containing 240 characters or less, making the content scarce, but also keeping users engaged with the ability to remain fast-paced and ever-changing. Twitter also allows users to now post pictures, videos, and gifs which is a bonus. Growing on Twitter is not easy, but there are many services available, such as Twesocial, which will help your account grow organically to gain real followers. Twitter’s demographic is typically a millennial audience as this is the social media platform that has been around for them for a while.

TikTok is one of the most revolutionary social media platforms to this day. It is a short-form video app that allows users to post at the moment and just be as authentic as they want. There is no expectation for any well-produced videos or crazy beautiful aesthetics like on other platforms, it is purely an entertainment app. TikTok also has a few growth services, like TokUpgrade, which will engage with users on your behalf, allowing you to focus on creating content. TikTok was launched in 2016, the younger generations, such as gen z, have completely dominated the app with their viral trends, dances, and challenges, increasing the community feel of the platform.

Benefits of Twitter
As one of the older social media platforms still standing, Twitter has had a lot of time to develop an identity and adjust things to suit everyone who might want to make use of the app for whatever purpose. For businesses, this is a fantastic thing. Twitter offers brands real-time customer service to the audience as well as a direct form of communication. This would not happen with traditional marketing.

Not to mention that by making use of Twitter you are not limiting your advertising to one local area but rather expanding your reach internationally to an audience of hundreds of millions. By optimizing your profile and making use of the section where you can put in a website link, you are creating easy access to your website and direct traffic there.

Benefits of TikTok
Being such a new app, it may seem like there would be complications but this is not the case. TikTok is a brilliant platform to use when marketing to the younger generations. They are more impressionable and probably more likely to look into different products or services offered to them. Marketing on TikTok isn’t expensive at all. Of course, you could do it for free, but should you want to make use of their advertising feature, it is much cheaper than traditional marketing.

TikTok is known for its viral trends, from dances to challenges, to even recipes. By making use of these trends it allows your business to become more relatable to the audience which in turn will make it more noticeable. And last but not least, TikTok is an app based on authenticity and relatability, there is no need for fancy equipment and expensive editing software because to fit in more, you want to be in the moment and match the tone of the platform.

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