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Wednesday, November 29 2023

LIVA Miss Diva 2021 goes digital

LIVA Miss Diva 2021 goes digital
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LIVA Miss Diva 2021 goes digital

Like each year, the pageant will explore talent from across the nation offering a rare opportunity. Are you ready to live your flow?

Miss Diva announced the launch of its 9th edition in association with LIVA, a fashion ingredient brand as Title Sponsor. Everything around us has changed our definition of normal, but LIVA Miss Diva 2021, co-powered by MX TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty queen in a dynamic new format, that will leverage on digital media. India has won the prestigious title of Miss Universe more than once. With the recent win of Adline Castelino who won the coveted title of LIVA Miss Diva 2020, she added India back on the global map of Miss Universe 2020 as the 3rd Runner Up.

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented young Indian women through its coveted pageant. The crown is not just the most valued glory for young ladies, but also a platform that leads these women to manifest themselves into true icons of the future and realise their dream of representing India before the world. We hereby pledge our support to the next generation of feminine charisma to lead us in the most distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to groom, encourage and empower young talent to recognise them on international platforms and reflect the ever-growing tribe of potential that exceeds expectations across international borders.

 Hence even when the Universe is adapting to a ‘new normal’, this year too the show must go on. Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will continue its tradition to find that one girl who will revolutionise the definition of beautiful, confident, dynamic, vivacious with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.  

Commenced on June 11, the pageant announced a nationwide hunt to select representatives from across the country where aspirant divas can participate to transform their dreams to reality.

The selection process of these finalists entails an online registration process inviting specific audition task submissions on India’s leading short video platform – MX TakaTak 

Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai to compete for the coveted crown at the Grand Finale in the month of October 2021.

Inclusiveness: Trans-women also to get opportunity

Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we encourage and call on Transwomen to participate to redefine beauty. And this time, the height criteria has been eased to 5’4” for all the beautiful women out there.

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss Supranational 2021. It’s time to make India proud again.

 LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second consecutive year. The partnership of Miss Diva and LIVA has been seamless, as both celebrate independent women who are unrestrained, spontaneous, self-assured and uninhibited. Miss Diva and LIVA encourage women to live their flow and realise their dreams.

With its vision of empowering the incredibly talented & relentless generation of digital enthusiasts to create engaging short videos that will propel content consumption in India, MX TakaTak is the entry gateway for these participants to audition for the pageant.

The Grand Finale will air on MTV, one of India’s popular Youth Channels.

Miss Universe 2020 – 3rd Runner – up – Adline Castelino, also shared her emotions about the pageant that proved life-changing for her, “My crowning moment was extremely emotional, and I feel overwhelmed at the thought of passing it on to the next Miss Diva Universe. However, I’m also excited about witnessing the entire course of choosing the face of the country, this time from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021. I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or defeat.”

 Rajnikant Sabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group, “We are very excited to join hands with Miss Diva for the second consecutive year. Liva encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are happy to partner them.”

Speaking about this association, Janhavi Parikh – Business Head, MX TakaTak said, “We are delighted to associate with Miss Diva and drive synergies that leverage the power of digital media. MX TakaTak’s wide and diverse user base will help unearth talent from different corners of the country. Sharing the vision of creating an inclusive environment, we strongly believe that alongside accessing budding talent, short videos can add a new dimension to beauty pageants that focus on various facets of the participant’s life.”

The participation criteria for any applicant includes:

  • Height: 5’4″ & above
  • Age: Between 18 – 27 years (27 till 31st December 2021)
  • Marital Status: Single, Unmarried and Not Engaged
  • Indian Passport Holder
  • OCI Card Holders & NRIs allowed to compete for the runner-up position
  • Transwomen allowed to participate


So, ladies, what are you waiting for? To register, log on & apply now!
Don’t forget to download the MX TakaTak app to kickstart your pageant journey. Registrations are open till July 20.

  • Follow us on Facebook: @officialmissdiva
  • Follow us on Instagram & Twitter: @missdivaorg
  • Follow us on MX TakaTak: @missdivaorg 

Watch out for #LIVAMissDiva2021 #MissDivaAuditions


Sponsors & Partners:

  • Title Sponsor: LIVA
  • Co-Powered by: MX TakaTak
  • Skin Care Expert: Dr Tvacha
  • Exclusive Broadcast Partner: MTV

About Miss Diva:

Miss Diva is a host to the most sought-after glamorous beauty pageants in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search for the perfect woman with beauty, poise, elegance and intelligence to represent India at Miss Universe and Miss Supranational. It is a platform that has won many accolades for the country on the international arena and past winners such as Sushmita Sen, Lara Dutta, Asha Bhat and Srinidhi Shetty, who have made India proud in international circles. 

About LIVA

LIVA, a fluid fabric from the Aditya Birla Group, drapes flawlessly and adds a beautiful flow to the garment. It’s a high-quality fabric made using nature-based fibres that gives you the freedom to move with ease. LIVA- 100 % nature based fabric, is breathable, lightweight and eco-friendly. LIVA is for the women of today, women who are confident, independent, progressive and fashionable. The brand’s most recent launch is their eco-enhanced version of the fabric, named Livaeco, made of wood pulp sourced from FSC® certified forests.

About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free-to-use platform caters to 150 Mn Monthly Active Users.

 For any media queries please contact:

 Rupal Gune         9833698982 /

Bhumika Sheth    9819084101 /

Join us as we wait with baited breath to witness the lives of young Indian women change and represent India internationally.

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