Bengaluru: The latest single from the much-anticipated film Peddi, starring Ram Charan and Janhvi Kapoor, has set the internet ablaze. The song “Chikiri Chikiri” has become the most-viewed Indian song within 24 hours, smashing previous records held by Bollywood superstar Shah Rukh Khan and Telugu sensation Allu Arjun. Fans are calling it a “pan-India phenomenon” as views across YouTube in multiple languages crossed 46 million in just one day.

Composed by the legendary A.R. Rahman, the track blends high-energy choreography, catchy beats, and Ram Charan’s signature style. The visuals, set against a vibrant rural-sports backdrop, have been widely praised by audiences, with social media trending hashtags and viral reels multiplying within hours of release.

Ram Charan vs SRK and Allu Arjun

“Chikiri Chikiri” has officially overtaken Shah Rukh Khan’s “Zinda Banda” from Jawan and Allu Arjun’s “Kissik” from Pushpa 2: The Rule, previously the most-viewed first-day songs in India. Fans of Ram Charan celebrated the milestone online, joking that the Tollywood superstar has now “left SRK behind” in the race for pan-India song supremacy.

The achievement underscores Ram Charan’s growing pan-India appeal, with the song released in four languages simultaneously, ensuring that audiences across the country could enjoy it at the same time. Industry insiders say the record demonstrates the shift in Indian cinema where songs are now treated like global-style launches, creating massive pre-release hype for the films they belong to.

Why the song clicked

  • Ram Charan’s electrifying performance: Fans applauded his energetic dance moves and screen presence.
  • A.R. Rahman magic: The composer’s signature style elevated the song’s melody and appeal.
  • Pan-India marketing: Releasing the song in multiple languages ensured maximum reach and engagement.
  • Social media frenzy: Memes, reels, and trending hashtags amplified visibility, making it a viral hit.

Implications for Peddi

The massive response to “Chikiri Chikiri” has created huge expectations for Peddi, slated for release on 27 March 2026. Analysts say such a strong digital response signals high box office potential, as the song’s popularity helps build anticipation among diverse audiences.

Industry perspective

Film and music experts note that the success of “Chikiri Chikiri” highlights a new era in Indian film promotions, where music releases become global events. The record-breaking viewership demonstrates the power of fan communities, multi-language content, and strategic marketing in driving engagement beyond regional boundaries.

Conclusion

With “Chikiri Chikiri” smashing records and leaving Shah Rukh Khan and Allu Arjun trailing, Ram Charan has firmly cemented his pan-India star status. The song’s viral success sets a high bar for upcoming releases and proves that Tollywood content can dominate the national music scene even before a film hits theatres. Fans and industry watchers are now eagerly waiting to see if Peddi can match the song’s sensational hype.