News Karnataka
Friday, August 19 2022
Health & Lifestyle

Even cigarette warning label is injurious to health!

Photo Credit :

London, Jan 17 (IANS) :Common sense suggests that warning labels on products like cigarettes and medications would encourage people not to go for them. Wrong.

Research suggests that warning labels can actually have the opposite effect, making the product more appealing.

“When there is a time lag between reading a warning and then buying or consuming the related products, the warnings may encourage trust in the manufacturers of potentially dangerous products – making them less threatening,” said Yael Steinhart of Tel Aviv University’s Recanati Business School in Israel.

Although warnings may immediately decrease consumption but over a period of time, they paradoxically promote trust in a product and consequently lead to more positive product evaluation and more actual purchases, said the study published in Psychological Science.

In one experiment, researchers showed smokers one of two ads for an unfamiliar brand of cigarettes – either with or without a health warning.

When smokers were told the cigarettes would arrive the next day, the warning worked – decreasing the number of cigarettes purchased by an average of 75 percent compared to a group that was not shown the warning.

“When smokers were told the cigarettes would arrive in three months, the warning backfired – the number of cigarettes purchased increased by an average of 493 percent compared to a group that was not shown the warning.

The findings have important implications for regulators and managers in fields including consumer products, healthcare, and finance to help improve the efficacy of warning labels, said co-authors professor Ziv Carmon of INSEAD in Singapore and professor Yaacov Trope of New York University.

Share this:
MANY DROPS MAKE AN OCEAN
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Leave a Reply

Your email address will not be published.

Visit 7Jackpots and find the best online casinos in India! Play the most popular casino games for real money!

Find the best odds at 10Cric and ipl betting 2021! Signup today and get up to a 100% deposit bonus.

Subscribe Newsletter

Get latest news karnataka updates on your email.

To get the latest news on WhatsApp