Bengaluru: Premium Men’s innerwear company, VIP Clothing Ltd embarked on a new journey with the launch of VIP Regal and Frenchie Casuals designed to cater to the sensibilities of the Modern Indian man. Both collections cater to 2 unique consumer segments. VIP regal is a contemporary classic brand, crafted for the sophisticated taste whereas Frenchie Casuals targets the fashion oriented youth.
The collections are designed keeping ‘FIT’ as the most important factor while retaining its aesthetic appeal and was unveiled by cricketer and a cricket current commentator also known as ‘Very Very Special’ – for his initials V.V.S and splendid performance during his tenure, Yogesh Tiwari, CEO, VIP Clothing Limited and Mr. Sunil Pathare – CMD, VIP Clothing Limited along with the attendance of more than 450 distributors of VIP clothing ltd.
“VIP Clothing Ltd is constantly developing products to suit the needs of the modern consumers and the launch of the 2 new collections, VIP Regal and Frenchie Casuals is going to define the brand’s direction in the coming years. We are bringing international designs and fits while reviving the tone of the brand.
Bangalore being one of the most important market for us, we are launching our new collections exclusively in these regions and aim to strategically maximize the outreach at PAN India level in the days to come. The launch embarks the beginning of a new era in the company’s life,” said Mr. Yogesh Tiwari, CEO, VIP Clothing Ltd.
VIP as a company has been at the edge of excellence when it comes to fit, fabric and quality factors. Both our collections are refreshing in terms of design and accustomed to the modernized feel. We have infused different flavors to cater to varied sensibilities of modern man who is not just fashion conscious but also comfort savvy. We hope our customers will love our new offerings like they have always loved our previous ones,” said Sunil Pathare, CMD, VIP Clothing Ltd.
‘It’s a pleasure for me to be associated with VIP as this is one of those time-traveled brands I have grown up with and still have some of the promotional jingles fresh in my mind. It’s an honorable gesture to be a part of the timeline of such a renowned and heritage brand’, said V.V.S. Laxman, Cricket Commentator and former Indian Cricketer.
