Mysuru: Various Kerala traditional arts were performed to promote tourism of Kerala – gods own country – during the promotional event held in private hotel on Thursday here.
Addressing media persons, Kerala Tourism Information Officer P Muralidharan outlined tourism plans and packages for Kerala destinations. He said, as the result of attractive tourist friendly initiatives, the tourism revenue has boosted in the state with more foreign tourists compare to previous years. However, Kerala has seen 10 percent increase in tourists from Karnataka in the last one year, he added.
In 2014, foreign tourist arrival to Kerala was 9, 23,366; it shows an increase of 7.60% over the previous year’s figure of 8, 58,143. Domestic tourist arrival is 116, 95,411. It shows an increase of 7.71 % over the previous year’s figure 108, 57,811. Foreign exchange earnings for the same year are Rs 6398.93 crores which recorded an increase of 15.07 % over the previous year.
The total revenue including direct and indirect tax from tourism during 2014 is Rs 24885.44 crores, showing an increase of 12.11% over the last year’s figure, he underlined.
Further adding, he said, in a short span of time, Kerala Tourism has made a mark in the digital world. Kerala Tourism has 1.1 million plus Facebook fans, 44,400 plus Twitter followers, 6000 plus Instagram followers, 500 plus Pinterest followers, 700 plus foursquare followers; the Kerala Tourism YouTube channel has 7,189 subscribers and 8,578,373 views. We also have more than 250 articles on Kerala, the backwaters and Ayurveda published in guest blogs.
The new website has been launched recently with a fresh look and increased accessibility with more information, 1500 pictures and 3000 videos.
Kerala Tourism’s website, which attracts the maximum number of visitors, has been translated into various Indian languages like Hindi, Marathi, Gujarati, Tamil, Kannada and Telugu, as well as foreign languages including Dutch, Italian, Portuguese and Swedish.
Kerala has emerged as the No. 1 travel destination of the country in Google search trends, edging out Taj Mahal. This is a testimony to the international recognition of brand Kerala, he said.
Kerala Tourism has come out with a unique nature-based soft adventure holidays program ‘Natventure’. The idea behind this is to use the key tourism products – Wildlife, Hill Stations, Beaches, Backwaters, etc. and engage the possibilities of adventure activities they offer. Kerala Natventure activities include trekking, camping, rock climbing, jungle, wildlife safaris, bird watching, cycling, kayaking, canoeing and paragliding.
Another forward initiative is the launch of the new ‘Great Backwaters’ campaign. The campaign aims at unveiling the state’s majestic backwaters as a single unique destination.
A new campaign, ‘Home of Ayurveda’ was also launched to promote Ayurveda through all media. ‘Bakel fort’ near Kasargod has been introduced as a new destination in North Kerala, outlined the Muralidharan.