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Sunday, September 25 2022
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Shri. Sudhir Kumar Shetty to be honoured with “MAYURA PRASHASTI” Award 2013

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Sharjah: The 11th Annual Prestigious “Mayura Prashasti” Award instituted by Karnataka Sangha Sharjah will be conferred on the internationally well-known trade personality Shri Sudhir Kumar Shetty for his outstanding achievements & contributions in the fields of business leadership, philanthropy and social service.
Karnataka Sangha, Sharjah has been honoring distinguished Kannadigas from the Gulf Region by conferring them with the prestigious ‘Mayura Prashasti’ Award for their outstanding achievements and contributions in different fields of excellence over the past 10 years. 

The 11th Anniversary and the Mayura Prashasti Award function will be held at the grand ceremonial hall at the Evan Hotel on the beautiful & scenic promenade of Sharjah,The Corniche.  And this years prestigious honour will be conferred on Shri Sudhir Kumar Shetty in the august presence of Chiefs of various fellow associations, distinguished guests and the vast majority of Kannadiga diaspora who have made U.A.E. their adopted home ;the Karma Bhoomi. 

An Achiever par excellence Shri Sudhir Kumar Shetty  Shri Sudhir Kumar Shetty has been rendering service to the vast majority of the expat communities at large, as the Chief Operating Officer (COO) of the household name in the UAE, Gulf and the Middle East for money exchange, international remittances and other financial transactions – The U.A.E. Exchange. 

Having a phenomenal reach of over 170,000 centers around the world, across 150 countries, collaborations with over 150 world renowned banking and financial institutions with over 700 offices world-wide, employing over 9000 dedicated personnel from 40 different nationalities, catering to over 6 million satisfied customers with a smiling face and quality service are proofs of Shri Shetty’s eloquent leadership qualities.

Hailing from the small time hamlet called Enmakaje situated near the border town of Kasargod in Karnataka State in India, following the path of success to Abu Dhabi Shri Shetty is the son of Varvadi Shri Thimmappa Shetty and Smt. Kalavathi Shetty.  As the descendant of a prestigious ancestral lineage, his father was a district Educational Authority and his grandfather Belle Shamraya Shetty was a headmaster of the higher secondary school of the region. 

Its a proud moment for the parents and grandparents that their protege has achieved international fame.  Shri Shettys higher educational pursuit started at another distinguished educational institution
in St. Aloysius  College in Mangalore.Disappointed at not getting admission into the preferred stream of Commerce graduation, Shri Shetty reluctantly enrolled in the Science stream. 

As they say, luck favours the brave and the courageous Shri Shetty got admission into his preferred stream of commerce by the grace of the principal of the college when 5 students of the commerce course left the college which changed forever the direction of Shri Shettys life for the better.

Continuing his passion for higher studies, Shri Shetty acquired a degree in law from the University of Mysore and further consolidated his proficiency in the field of Finance, law and audit by completing the Chartered Accountancy (CA) course from Mangalore. 

As an articled clerk, a pre-requisite for the CA course as well as post qualification, Shri Shetty handled audit responsibilities for several audit firms, financial institutions, banks, insurance and other commercial establishments and in the bargain acquired phenomenal experience in almost every field of financial and commercial activities. 

Spotting this talented professional, Shri B.R. Shetty the doyen of the Indian Businessmen in the Middle East, invited Shri Sudhir to Abu Dhabi and offered him the position of “Internal Auditor” of U.A.E. Exchange.

Recognizing Shri Sudhirs commitment and zeal to take the establishment to greater heights, he was made the General Manager by giving him the total responsibility of the operations of the Exchange, which has been notching up impressive growth year after year by its innovative marketing and service excellence.  And the credit for all this goes to Shri Sudhir Kumar Shettys immaculate service culture and discipline.

Despite holding such a high and influential position, Shri Shetty disarms you with his ever smiling face, simplicity and his people friendly attitude.  He interacts with effortless ease with the common man and the high & mighty, which has endeared him to all in equal measure. 

He has nurtured, coached and created a pool of talented leaders within the organization to perpetuate the culture of service with a smile and dedicated customer orientation.

Shri Shetty is an excellent orator, social worker, a grand supporter of language, culture, folklore, an active sponsor for several sports, educational and institutional activities.  There is hardly an event in which the name of U.A.E Exchange is not included.

Such is the reach and support of this socially conscious financial institution, so well groomed and promoted by Shri Shetty.  As a further proof of their humanitarian activities, U.A.E. Exchange is the main sponsor for the colourful brochure brought out high-lighting the self-less contributions of the various associations, which have organized the blood donation camp in Dubai over the last several years, pioneered by the unceasing efforts of another socially conscious person in Shri Ganesh Rai. 

By enacting the prominent role of King Marthanda Varma in the historic documentary of Travancore Province, Shri Shetty has demonstrated another facet of his varied multi talented personality. Shri Sudhi Shetty lives in Abu Dhabi along with his life partner Smt. Sheila and his two daughters Sushiksha and Sushmika.

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