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Mahindra launches TUV300 compact SUV to compete with Ford Ecosport

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Pune: Mahindra had lost market share after the introduction of the Ford Eco Sport and The Renault Duster. Now Mahindra has launched its highly anticipated TUV300 compact SUV which is set to t at a starting price of Rs 6.90 lakh (ex-showroom, Pune). Its a sub four metre utility vehicle. The cabin is comfy as urban consumers would expect it to be and is pretty well equipped. Yet it is an off roader.

The TUV300 comes in a seven-seat configuration with two jump seats facing each other, located behind the second row. The new mHawk Series 80 engine is placed longitudinally, and is a highly updated version of the Quanto’s 1.5-litre diesel motor with a dual-stage twin scroll turbocharger unit and dual-mass flywheel added to it; It produces 85PS of power with a maximum torque of 230Nm. In terms of fuel consumption, the TUV300 boasts of an ARAI claimed 18.49km/l The TUV300 has been categorized as a small car and a result of the lower rate of excise duty levied on it, comes with a highly competitive price tag.

The car is available with a five-speed manual transmission gearbox with an auto SHIFT AMT gearbox on offer as well. In order to increase efficiency and reduce emissions, the TUV300 receives the same Start-Stop Micro-Hybrid technology present on the Scorpio and XUV500. The SUV also gets an Eco mode to further improve its economy. Driver and passenger side airbags are offered as an extra across the entire range of variants whereas EBD and ABS come as standard with Corner Brake Control (CBC) added to maintain the driver-intended path during braking while turning. Other safety features include an automatic door locking system, well researched crumple zones, a toughened high strength steel body shell for better impact protection, hydro-formed crush tips that collapse on impact and strong side intrusion beams.

The TUV300 stands 184mm off the ground on Ceat Czar urban-use tyres.

In an interview with ZEEGNITION’s Editor-in-chief, Adil Jal Darukhanawala, at the 2015 SIAM Convention, Exectutive Director of Mahindra Pawan Goenka stated, ”It is aggressively designed, which not everyone will fall in love with but we want enough people to love this design and say ‘this is what I want.’ We are not looking to sell a million of them but we want people who are passionate about true SUVs to come and want to buy it.”

Variant Price (all prices, ex-showroom, Pune)Mahindra TUV300 T4Rs 6.9 lakhMahindra TUV300 T4 PlusRs 7.25 lakhMahindra TUV300 T6Rs 7.55 lakhMahindra TUV300 T6 PlusRs 7.80 lakhMahindra TUV300 T6 AMTRs 8.52 lakhMahindra TUV300 T8 PlusRs 8.40 lakhMahindra TUV300 T8 AMTRs 9.12 lakh

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