New Delhi: YouTube has started rolling out a redesignated ‘New to you’ tab on its platform to enable users to explore content that is not a part of usual recommendations that show up on the home feed.
The new tab is available on the YouTube homepage across mobile, desktop and TV devices.
“We are excited to share more details about ‘New to you’. This is a feature helping you discover new creators and fresh content. It goes beyond the recommended videos you normally see. This is now available on the YouTube homepage across mobile, desktop, and TV devices,” the company said in a statement.
The feature is expected to help creators reach new audiences. It will be targeting those who would be most interested in their content but would not have discovered it.
“Try it out today. Simply tap ‘New to you’ in the topic bar. This is easily found when you refresh the YouTube homepage (on mobile). You may also see a ‘New to you’ prompt as you scroll through your feed,” the company added.
Also, This feature is personalized. It may not always be available. One would need to be signed-in to see it.
Recently, YouTube announced that it will host a week-long live shopping event, “YouTube Holiday Stream and Shop”, starting on November 15.
Altogether, the event will allow viewers to shop new products, unlock limited-time offers and engage with creators and other viewers via Q&As and polls, the company said.
The company first unveiled its plans to invest in live shopping at the beginning of 2021, as part of a larger initiative around integrated shopping on YouTube.
