News Karnataka
Thursday, September 29 2022
Technology

Ad tech by Google now under 2nd probe by UK Comp. watchdog

Ad tech by Google now under 2nd probe by UK Comp. watchdog
Photo Credit : IANS

London: The UK competition watchdog on Thursday opened a second investigation into Google’s unfair practices in ad tech, following the launch of a probe into Google and Meta’s ‘Jedi Blue’ agreement.

The Competition and Markets Authority (CMA) is investigating whether Google has broken the law by restricting competition in the digital advertising technology market.

Advertising technology intermediation, also known as the ‘ad tech stack’, is a complex set of services which facilitate the sale of online advertising space between sellers (publishers, like online newspapers and other content providers) and buyers (advertisers).

In 2019, UK advertisers spent around 1.8 billion pounds on this kind of online advertising.

Google has strong positions at various levels of the ad tech stack, charging fees to both publishers and advertisers, the CMA said in a statement.

“We’re worried that Google may be using its position in ad tech to favour its own services to the detriment of its rivals, of its customers and ultimately of consumers,” said Andrea Coscelli, the CMA’s Chief Executive.

“This would be bad for the millions of people who enjoy access to a wealth of free information online every day,” he added.

The CMA is assessing whether Google’s ‘ad tech stack’ practices may distort competition.

These include whether Google limited the interoperability of its ad exchange with third-party publisher ad servers and/or contractually tied these services together, making it more difficult for rival ad servers to compete.

The CMA is also concerned that Google may have used its publisher ad server and its DSPs (demand-side platforms) to illegally favour its own ad exchange services while taking steps to exclude the services offered by rivals.

“Weakening competition in this area could reduce the ad revenues of publishers, who may be forced to compromise the quality of their content to cut costs or put their content behind paywalls. It may also be raising costs for advertisers which are passed on through higher prices for advertised goods and services,” said Coscelli.

The European Commission (EC) has launched its own investigation into Google’s practices in the ad tech sector.

Google practices are also the subject of a complaint by the state of Texas (and other US states) currently in the US courts.

In July 2021, the French regulator closed a similar case against Google having imposed a fine and secured commitments.

Read more

Google’s addition of Konkani in translation applauded

Google’s ‘Pixel Watch’ expected to offer 300mAh battery

Google Maps to roll out toll prices for Indian users

EU, UK probing Google & Meta ad tech collusion

Google Chrome browser gets new logo after 8 years

Share this:
MANY DROPS MAKE AN OCEAN
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Leave a Reply

Your email address will not be published.

Visit 7Jackpots and find the best online casinos in India! Play the most popular casino games for real money!

Find the best odds at 10Cric and ipl betting 2021! Signup today and get up to a 100% deposit bonus.

To get the latest news on WhatsApp