Do you have curly hair? Have you faced difficulties in maintaining your curls and subsequently started to hate them? If yes, you have to meet Vibhasree and Megha, two curlies behind the Instagram page fuzzycurls (fuzzycurls_) created to inspire and encourage curlies to love and take care of their curls. These pretty twenty-year-old girls create content based on hair care for curlies, breaking the long imprinted stereotype about the same. Vibhasree M. N. and Megha. J. are both final year B.Com students in Mount Carmel College, Bangalore.
In conversation about their page that is gaining much attention now, the girls asserted that around November 2020, they realized they could use the ‘Reels’ feature on Instagram to provide the much-needed guidance on maintaining curly hair. “We knew we could make quality content to educate Indians on how to take care of their curly hair,” the girls said. While there is a variety of content on social media that bear no real purpose but receive millions of views, relatively little content aims to educate on such issues.
Redefining hair beauty
Speaking of changing views on maintaining curly hair or the assumption that curly hair is equivalent to ugly hair, these girls aim at disproving such theories through their content on Instagram.
They said, “in most parts of the world, including India, the defining factor of beauty was straight hair, which was our perception a few years ago. Since childhood, we were taught various ways that straight hair is beautiful and curly is just a bush. The older generations live with the same thoughts, but the nation is changing in our generation’s views (the Gen Z). More and more people have come to love curly hair.”
Role of social media
The twenty-year-old curlies affirmed that social media plays a massive role in the self-love community. This networking interface made it possible for them to reach such a vast audience without any cost. “We also came to realize that our hair is curly only through social media!” the girls claimed. The girls further added that when they started this account, they believed to have enough knowledge about curly hair, but they realized that learning takes place every day. “You learn as you grow; you can never know everything about anything. It’s an assumption that it’s easy to grow on social media; just make a few videos, and you’ll be famous,” Vibhasree and Megha said. Undoubtedly, they put much effort into every video or post; nevertheless, unlike other content creators, these girls do not receive the credit they deserve. “But we constantly remind ourselves that we started this page to educate curlies and not expect anything in return,” they candidly said.
What is the need for such content?
Vibhasree and Megha explained that although most Indians are blessed with curl hair, they are often unaware of it or how to take care of it. Thus, they need to be educated, at least through advertisements, films, social media, and whichever way possible because they need to know how capable and beautiful they are in their way.
Fuzzycurls makes this possible since now; this duo knows that their audience and followers have come to see the beauty of their curls. “Instead of wanting to straighten their hair, they want to learn how to care for their curls. Many curlies have taken inspiration from us and have come to realize how beautiful their hair can look in its natural state,” the girls contended.
Some personal takeaways
Speaking on how the topic of their content creation had a personal undertone, the two curlies revealed that they were subjected to the notion of curly hair as ugly hair and straight hair to be beautiful. They straightened their curly hair every single day for at least three years. As a result, their hair was damaged with straightening, causing hair fall and hair thinning. “No one was there to inform us that we had curly hair. We just thought our hair was frizzy and brushed it over and over again, not realizing that we aren’t supposed to brush curly hair. There was a point of time when we cried for how frizzy and ugly our hair would get and how relatives and friends tease us for having such big hair. Once we learned how to take care of our hair, people still told us that our hair looked like a bird’s nest. As time passed, the health of our hair improved, and we could see how beautiful our hair could get and kept taking care of it,” they narrated.
The present state of curly hair products
Fuzzycurls owners maintained that finding reliable and healthy products for curly hair under a budget is a task.
As the curly hair community in India has started growing recently, brands are emerging which are making products specifically for curly and wavy hair. However, the limited number of brands makes the products very expensive. “It is possible to find products under a budget, but their availability is significantly less and has started increasing very recently. If you search enough, you will find a few good quality products under your budget,” they suggested.
In conversation about their plans, the girls disclosed that they aspire to be entrepreneurs and bring good quality and affordable, eco-friendly, and cruelty-free products to the world. “We are waiting to start a youtube channel. We want to teach curlies how they can take care of their hair and love their hair, hopefully reaching more and more of them,” they signed off.