OpenAI has officially launched its AI-powered video creation app, Sora, for Android users across several major global regions, including the United States, Japan, Canada, South Korea, Taiwan, Thailand, and Vietnam. The expansion marks a major step for the app, which became a viral sensation following its iOS debut in September.
Within weeks of its release on the App Store, Sora climbed to the top of the download charts, thanks to its intuitive AI-driven short-form video generation. Now, with the rollout on the Google Play Store, OpenAI aims to reach a much wider audience and further boost adoption of AI-generated video tools.
AI meets short-form video creation
The Sora app allows users to create and share videos entirely generated by artificial intelligence, using nothing more than natural language prompts. By typing a few words, users can produce dynamic, high-quality clips without needing cameras, editing tools, or technical expertise.
One of Sora’s most popular features, “Cameos,” enables users to insert themselves into AI-generated scenarios — such as dancing, travelling, or performing activities — using their own likeness. The app’s seamless blend of realism and creativity has made it a hit among content creators, social media users, and marketers alike.
According to OpenAI, the goal of Sora is to “democratise creativity” by giving users the tools to produce professional-grade videos effortlessly. The company confirmed that Europe is next in line for the Android rollout, although no timeline has been announced yet.
Monetisation and premium features introduced
Alongside the Android release, OpenAI has also begun monetising Sora, introducing a paid tier for users who wish to generate more content beyond the daily limit. Currently, Sora users can produce up to 30 free videos per day, but the new option allows users to purchase 10 extra generations for $4.
In a post on X, Bill Peebles, OpenAI’s Head of Sora, explained that Pro users can generate up to 100 videos daily, depending on their selected configuration. However, Peebles hinted that these limits could change as the app scales, noting the high computational costs associated with AI video rendering.
“The current free limit is likely temporary,” Peebles said. “There simply isn’t enough computing power right now to support unlimited use for everyone.”
The monetisation plan also aligns with OpenAI’s broader strategy to create sustainable models for its generative AI products. Earlier, the company unveiled “cameo characters”—a feature that lets users include pets, objects, or fictional avatars in their AI-generated clips.
Competing in the growing AI video space
Sora’s Android release comes amid intensifying competition in the AI video generation market, with major tech firms such as Meta and Google developing their own generative video platforms. OpenAI’s early success with Sora gives it a strong foothold in the fast-evolving space of AI-driven content creation, positioning the company as a frontrunner in shaping the future of short-form media.
What’s next for OpenAI’s Sora
OpenAI plans to continue enhancing Sora with new features, improved video rendering quality, and monetisation tools for creators. Analysts expect the app to play a major role in OpenAI’s long-term vision of integrating generative AI into creative and entertainment industries.
With its Android launch, Sora now brings AI-powered video production to millions more users, signalling the next chapter in OpenAI’s mission to make creativity accessible through artificial intelligence.