NEW DELHI: Tata Motors is offering festive benefits of up to Rs 3.35 lakh on select passenger vehicles in October 2026 as the automaker looks to attract buyers during the Navratri and Dussehra season. The offers cover petrol, diesel, CNG and electric vehicles, with benefits varying by model, variant and eligibility.

According to a report by NDTV Auto published on October 17, the schemes include consumer discounts, exchange bonuses, scrappage benefits, loyalty rewards and manufacturer support. The largest advertised benefits are available on select electric vehicles, while several petrol, diesel and CNG models also receive festive offers.

Tata Tiago, Tigor and Altroz discounts

The pre-facelift Tata Tiago petrol and CNG models are available with benefits of up to Rs 35,000. The package includes a consumer benefit of Rs 15,000, manufacturer support of Rs 5,000 and either an exchange bonus of Rs 10,000 or a scrappage benefit of Rs 15,000.

The Tata Tigor receives benefits of up to Rs 30,000, including a consumer benefit of Rs 15,000 along with exchange or scrappage support.

For the Tata Altroz, benefits reach up to Rs 55,000 on CNG variants and up to Rs 35,000 on petrol and diesel versions.

These offers may depend on the vehicle’s model year, stock availability and the variant selected by the buyer.

Tata Punch EV offers reach Rs 1.45 lakh

Tata Motors has listed festive benefits on the pre-facelift Punch EV, while no offers are listed for the Punch’s internal-combustion engine (ICE) range in the report.

The Punch EV Long Range variants receive benefits of up to Rs 1.45 lakh. Medium Range variants are eligible for benefits of up to Rs 1.25 lakh, while Smart variants receive benefits of up to Rs 95,000.

The offers provide potential savings for customers considering an electric SUV, although the final amount will depend on the specific variant and the benefits available through the dealership.

Curvv and Curvv EV receive major benefits

The Tata Curvv ICE range is available with benefits of up to Rs 1.25 lakh on non-X variants. The package includes a consumer benefit of Rs 30,000, a loyalty reward of Rs 50,000 and an exchange bonus of Rs 40,000 or a scrappage benefit of Rs 45,000.

Curvv X variants receive a loyalty benefit of Rs 20,000.

The Curvv EV has the highest advertised benefits in Tata Motors’ passenger vehicle portfolio for October, with savings of up to Rs 3.35 lakh on variants excluding the X trims. The Creative variant receives benefits of up to Rs 2.85 lakh, while X variants are eligible for benefits of up to Rs 65,000.

The maximum advertised discount does not apply uniformly across the range, and buyers should confirm the offer for their preferred variant.

Harrier, Safari and Sierra also included

The Tata Harrier and Safari with internal-combustion engines receive benefits of up to Rs 45,000. These include a consumer benefit of Rs 10,000, an exchange bonus of Rs 25,000 or a scrappage benefit of Rs 35,000.

The Harrier EV Fearless and Empowered variants are being offered benefits of up to Rs 2.75 lakh. The package includes manufacturer support of Rs 1 lakh, an exchange benefit of Rs 50,000 or a scrappage bonus of Rs 75,000, along with loyalty benefits of up to Rs 50,000, according to the report.

The recently introduced Tata Sierra ICE is also included in the festive campaign, with benefits of up to Rs 30,000 on petrol and diesel variants.

Offers vary by dealership and eligibility

Tata Motors’ October campaign combines several types of incentives rather than offering the same cash discount on every vehicle. Exchange and scrappage benefits require buyers to meet the relevant conditions, while loyalty rewards may depend on existing ownership or other eligibility criteria.

Customers planning to purchase a Tata vehicle during the festive season should contact an authorised dealership to confirm the applicable benefits, vehicle availability and final on-road price. The advertised maximum savings may differ by city, dealership, variant and stock availability.