A Bengaluru woman’s early morning visit to the Karnataka Silk Industries Corporation (KSIC) Mysore Silks showroom has gone viral, drawing attention to the extraordinary demand for authentic silk sarees in the city.
Early morning queues and long waiting hours
In a video shared on Instagram, the woman documented her experience at the KSIC showroom in Jayanagar. She revealed that she arrived as early as 4 am to secure a spot on the waiting list, only to find several customers already ahead of her.
Despite stepping out briefly, she returned to see over 50 names already registered. Conversations with others in the queue revealed that some had arrived as early as 3 am, while one person reportedly queued from 9 pm the previous night.
Strict token system limits entry
The showroom operates on a tightly controlled token-based system. Customers must first obtain a token—a process that itself can take several hours. Only 10 people are allowed inside at a time, with each batch given just 10 minutes to make their purchase.
Buyers are typically limited to one saree per token, making the process both exclusive and time-sensitive.
Demand driven by authenticity and craftsmanship
The high demand is largely attributed to the authenticity of KSIC Mysore silk sarees. Made from premium mulberry silk and featuring pure gold zari, these sarees are known for their superior quality and craftsmanship.
Each saree carries a unique code and hologram, ensuring authenticity. Prices typically range between ₹25,000 and ₹1 lakh, often fluctuating with gold rates.
Customers also noted that fresh stock arrives only on select days, usually in limited quantities of around 100 sarees, further intensifying demand.
Social media reacts with curiosity and debate
The viral video has sparked mixed reactions online. While some viewers expressed admiration for the tradition and craftsmanship, others questioned whether the long wait and strict process were justified.
The woman herself described the experience as “good” but added that it would likely be her first and last time going through such a process.
Tradition meets modern-day demand
The incident highlights how traditional crafts like Mysore silk continue to command immense value and emotional significance, even among younger buyers. At the same time, it reflects changing consumer behaviour, where exclusivity and authenticity drive demand despite inconvenience.
As Bengaluru continues to blend heritage with modern lifestyles, such scenes underscore the enduring appeal of culturally rooted products.