Bengaluru: A Bengaluru-based content creator couple has sparked widespread discussion online after revealing that their total expenditure for 2025 stood at nearly ₹47 lakh. In a detailed Instagram video, travel and lifestyle creators Prakriti Arora and Ashish Kumar broke down their annual spending across categories such as rent, food, fitness, travel, shopping and professional equipment, leaving many social media users surprised by the scale of their expenses.
Transparent breakdown of annual expenses
In the video shared on their Instagram handle, the couple explained that they consciously tracked and reviewed their finances throughout the year, which prompted them to publicly share the numbers. According to their breakdown, they lived in a rented apartment in the city, for which they paid an annual rent of ₹5 lakh.
They added that fitness was a major priority for them in 2025. To maintain a structured routine, they hired a personal trainer and renewed their Pilates membership. These fitness-related expenses together amounted to ₹1 lakh for the year.
Food, utilities and daily living costs
The couple said their focus on health extended to their food habits as well. Groceries, regular salad orders and dining out together added up to ₹2.5 lakh over the year. They noted that this category included both home-cooked meals and eating out while balancing work and travel schedules.
Household-related expenses such as house help salaries, apartment maintenance charges, electricity and water bills, along with app and digital subscriptions, collectively cost them ₹1.5 lakh. In addition, miscellaneous expenses including grooming, local cab commutes and other day-to-day costs came to around ₹1.3 lakh.
Travel emerges as biggest expense
Travel turned out to be the single largest expense category for the couple. They revealed that in 2025, they took 63 flights, travelled across 13 countries spanning six continents and spent a total of 121 nights in hotels and Airbnbs.
According to the figures shared, their travel expenses alone amounted to ₹29 lakh. The couple said this included flights, accommodation and associated travel costs, which were also linked to their work as content creators. They described travel as both a professional investment and a personal passion.
Spending on content creation and shopping
As full-time content creators, Prakriti and Ashish said they invested significantly in upgrading their work equipment. Cameras, lenses, accessories and other content creation tools together cost them ₹2.5 lakh during the year.
Shopping and lifestyle purchases also featured prominently in their budget. The couple shared that shopping, along with what they described as “matching love bands”, accounted for another ₹4 lakh in expenses.
When all categories were added together, the total annual spending reached close to ₹47 lakh, a figure that quickly drew attention and reactions online.
Reflections on money and mindset
Along with the financial figures, the couple also reflected on their evolving relationship with money. In the caption accompanying the video, they wrote that discussions around finances earlier made them emotional, but regular reviews helped them overcome “insecurities or doubts”.
They encouraged viewers to openly discuss money and track expenses, calling it an important step towards financial clarity. “This is the best time to get talking, grab your pen and paper and define your finances,” they wrote.
Social media reactions pour in
The video triggered a wave of reactions on social media, with many users expressing shock at the amount spent in a single year. Some viewers responded humorously, while others were curious about the couple’s sources of income.
“They called me poor in 9,999,999,999 languages,” one user commented, reflecting the sentiment of many viewers. Another asked about their earnings and expressed a desire to travel extensively like the couple. Several others congratulated them for “living life to the fullest” and admired their transparency.
Broader conversation on lifestyle inflation
The viral post has also sparked a wider conversation about lifestyle inflation, urban living costs and the realities of influencer-led careers. Financial experts note that while the figure may appear high to many, content creators often reinvest heavily in travel, equipment and branding, which are integral to their profession.
At the same time, the reactions underline the growing curiosity among young professionals about alternative careers, income streams and the cost of sustaining aspirational lifestyles in major Indian cities.
Conclusion
The Bengaluru-based couple’s candid disclosure of their ₹47 lakh annual expenditure has not only stunned social media users but also opened up conversations about money management, transparency and modern urban lifestyles. Whether viewed as aspirational or excessive, the breakdown has highlighted how priorities such as travel, fitness and creative work can significantly shape spending patterns in today’s digital economy.