For Anoop Srikantaswamy (37) and Ravi Kulkarni (40), life had followed a familiar rhythm. With over 15–20 years of deep involvement in the automotive sector, both had collaborated with their team on designing a wide spectrum of electric vehicles (EVs) — ranging from scooters to heavy-duty trucks.
Their brainstorming often happened over filter coffee, like many Bengalureans, blending innovation with everyday life. But everything shifted the day they decided to visit an ailing friend — a moment that steered them toward a radically new purpose.
That visit sparked a journey that led to the birth of Moonrider, a startup with a vision to revolutionize agriculture in rural India. Instead of adding another EV to the urban market, Anoop and Ravi chose to focus on next-generation electric tractors — machines tailored to meet the specific needs of rural farmers, while driving environmental sustainability.
Their goal: build affordable, intelligent, and low-maintenance electric tractors that can not only reduce dependency on fossil fuels but also empower small-scale farmers with technology designed for their terrain and needs.
Moonrider’s EV tractors are not just greener alternatives — they symbolize accessible innovation, bridging the urban-rural divide and contributing to India’s clean energy goals.
With years of expertise and a passion for impact, Anoop and Ravi are now not only building vehicles but also redefining mobility for India’s heartland.