As India’s quick commerce battle intensifies, Bengaluru-based startup FirstClub is charting a different path—focusing on quality rather than scale alone.

FirstClub eyes 50 clubhouses in six months

Following a fresh funding round, the company plans to expand its network from 24 clubhouses to around 50 across Bengaluru and Hyderabad within the next six months.

Currently, FirstClub operates 21 clubhouses in Bengaluru and three in Hyderabad. The startup recently entered Hyderabad, marking its first expansion outside Bengaluru, and says the early response has strengthened its confidence in the growth strategy.

Founder and CEO Ayyappan R said the company plans to add 10 to 15 more clubhouses in Bengaluru while significantly expanding its Hyderabad presence.

Betting on premium customers

Unlike mainstream quick commerce players that compete heavily on speed and assortment, FirstClub is positioning itself as a quality-first platform.

The company focuses on curated groceries, fresh produce and premium products. It now plans to enter categories where consumers are particularly conscious about quality, including beauty and personal care, pet care and children’s products.

High-value orders fuel growth

One of the startup’s biggest strengths is its customer loyalty. FirstClub claims around 70 per cent of customers return after their first purchase.

The company also reports an average order value exceeding ₹1,200, significantly higher than industry averages. This reflects growing demand among urban consumers for premium and carefully selected products rather than purely convenience-driven purchases.

Growth without a cash-burning race

While many quick commerce companies are aggressively opening dark stores and expanding across cities, FirstClub says it is prioritising sustainable growth and profitability.

The startup believes disciplined expansion and strong store-level economics will help it avoid the excessive cash burn that has characterised much of the quick commerce sector.

With fresh capital in hand and expansion plans underway, Bengaluru’s startup ecosystem could soon produce another major player in India’s fast-growing commerce market.