Sleepyhead, a sleep and lifestyle brand, is turning relaxation into a sport with SIT Games, a quirky competition where participants can win ₹1 lakh by doing nothing but sitting for 8 hours straight. Set to take place on April 5 at Sleepyhead’s Koramangala store, the event will be hosted by content creator @bekarobar and feature fun challenges—with only one rule: no standing up!
Bengaluru turns into a ‘chill’ zone
To build buzz, Sleepyhead has rolled out a city-wide OOH campaign with witty bus shelter ads and mobile vans featuring cheeky taglines like, “We spent money on this van so you could earn ₹1 lakh for just sitting.” Posters across Bengaluru include QR codes for easy sign-ups.
Celebrating the ‘art of unwinding’
Ullas Vijay, CMO of Duroflex Group, says, “Young India values comfort, and we’re here to reward that. SIT Games proves that sometimes, winning is as simple as sitting back and enjoying the moment.”
Registrations are open! If you think you can stay seated longer than the rest, sign up via mysleepyhead.com or scan a QR code on Sleepyhead’s activations across the city.
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