A staff member at DMart has come under criticism after allegedly making inappropriate and sexist remarks at a woman who was breastfeeding her baby inside the store, triggering widespread outrage on social media.
According to reports circulating online, the incident occurred when a woman was feeding her infant in the store premises. During this time, a male staff member allegedly passed double-meaning and offensive comments, which were described by witnesses as disrespectful and misogynistic.
The alleged behaviour quickly drew condemnation online, with many users calling the incident deeply insensitive and unacceptable, particularly toward a mother caring for her child.
Social media outrage
The incident gained attention after it was shared online, where users expressed anger over the alleged remarks made by the employee.
Many commentators emphasised that breastfeeding is a natural and essential act of childcare, and that women should be able to feed their babies in public spaces without facing harassment or judgement.
Several users also urged businesses and public establishments to ensure respectful behaviour from staff members, especially in situations involving mothers and children.
Calls for respectful public spaces
The episode has reignited discussions about women’s dignity and safety in public places, including workplaces, shopping centres and other commercial establishments.
Advocates say that mothers should feel comfortable and safe while caring for their children in public environments. Harassment or humiliating remarks, they note, can discourage women from accessing public spaces freely.
While details of the incident are still emerging, social media users have called on the company to look into the matter and take appropriate action if the allegations are confirmed.
The incident has also highlighted the need for greater awareness and sensitivity training for staff in public-facing roles, ensuring that workplaces maintain respectful and inclusive environments for all customers.