The scorching summer heat has badly affected mango sales in Mysuru, leaving growers, traders, and roadside vendors struggling despite a drop in prices.
Known as the “king of fruits,” mangoes have arrived in city markets in large quantities this season. However, traders say consumers are avoiding outdoor shopping due to the intense heat, resulting in weak demand and falling prices.
Poor weather reduces mango production
Growers said unseasonal rains during January and February caused widespread flower shedding in mango orchards, reducing yields by nearly 40 per cent compared to last year.
Although lower production initially helped mangoes fetch better prices in April, rates have now dropped sharply due to sluggish sales.
At the Mysuru RMC fruit market, wholesale prices have reportedly fallen below Rs. 50 per kg. Popular varieties such as Badami are selling between Rs. 30 and Rs. 40 per kg, while Raspuri and Totapuri are being sold at even lower rates.
Vendors struggle to clear stocks
Traders from Mysuru, Ramanagara, and nearby districts continue supplying truckloads of mangoes, but retailers say sales remain disappointing.
Roadside vendors purchasing 200 to 300 kg daily said they are finding it difficult to sell their stock before the fruits spoil.
Many unsold mangoes stored overnight under tarpaulin sheets are reportedly turning black due to trapped heat and humidity.
To recover losses caused by spoilage, vendors said they are being forced to increase retail prices slightly despite poor demand.
Health fears affect sales further
Traders also pointed to growing public concern over health issues linked to consuming mangoes during extreme heat. Some consumers reportedly fear that eating mangoes in hot weather could lead to vomiting or diarrhoea.
This perception, combined with the ongoing heat wave, has further reduced customer footfall in markets across the city.
Meanwhile, Mysuru’s annual Mango Mela is scheduled to take place from May 15 to 17, offering growers hope for improved sales