BENGALURU: Prime Minister Narendra Modi has highlighted Kalaburagi’s tur dal as an example of a local Indian product reaching international markets, citing exports to the Maldives during the 139th episode of his monthly radio programme, Mann Ki Baat, on October 25, 2026.

As part of his appeal to strengthen the ‘Vocal for Local’ campaign, Modi urged people to prioritise products made by local artisans and domestic producers, particularly during the festive shopping season. He said growing interest in indigenous goods was helping Indian products reach consumers in other countries and creating new market opportunities for farmers.

Kalaburagi tur dal reaches the Maldives

Highlighting examples of Indian products finding overseas markets, Modi said arhar dal from Kalaburagi in Karnataka was being exported to the Maldives. He also cited makhana from Purnia in Bihar, which is reaching Greece.

The Prime Minister said these developments demonstrated how regional agricultural products could find opportunities beyond domestic markets. The examples also highlighted the potential for farmers to benefit when locally produced goods reach international buyers.

Kalaburagi, in north Karnataka, is known for tur dal cultivation. The Prime Minister’s mention of the district’s produce in a national broadcast brought attention to the region’s agricultural identity and its links with wider markets.

The export example formed part of Modi’s broader message encouraging citizens to support locally made products. He appealed to consumers to consider the impact of their purchasing decisions on farmers, artisans and small producers.

Packaging helps tribal products gain recognition

Modi also highlighted efforts by tribal communities in Maharashtra to improve the market appeal of their products through packaging that reflects their traditional art and culture.

Under the initiative ‘Shabari Naturals’, products such as honey, mahua, chironji and bamboo-based items are being brought to market with packaging inspired by tribal designs.

The Prime Minister noted that packaging plays an important role in attracting consumers and helping products stand out. He encouraged producers to combine the quality of their goods with presentation that reflects their cultural identity.

He also spoke about the growing popularity of khadi, saying that consumer support for the traditional fabric helps sustain the livelihoods of artisans who preserve India’s craft heritage.

Mann Ki Baat completes 12 years

The October 25 broadcast marked 12 years since Mann Ki Baat began on Vijayadashami. Reflecting on the programme’s journey, Modi thanked listeners for their continued participation and described the broadcast as an opportunity to recognise the hard work, courage, dedication and public service of ordinary citizens.

He said the programme had brought attention to people and initiatives whose contributions might otherwise remain unnoticed. Over the years, it has featured stories involving community participation, traditional skills, environmental protection and local innovation.

Organic farming initiative in Punjab

The Prime Minister also discussed the ‘Nav-Trinjan’ initiative in Punjab’s Malwa region, where the Kheti Virasat Mission is working to revive traditional agricultural practices and promote organic cotton cultivation.

Under the initiative, cotton is grown without chemical inputs, including varieties with natural colours that can reduce the need for chemical dyes during textile production.

The programme also supports traditional weaving skills. Modi highlighted how training opportunities can help women develop livelihoods through handloom work and the production of textiles using locally grown cotton.

The initiative, he said, illustrates how traditional knowledge can be combined with newer approaches to support livelihoods and environmental protection.

Community efforts revive the Heval river

Modi further spoke about community-led efforts to revive the Heval river in Uttarakhand’s Tehri Garhwal region.

According to the Prime Minister, the river and nearby natural water sources had begun to dry up. Local residents and the administration responded with measures to conserve rainwater, improve groundwater recharge and plant trees.

These efforts helped restore the river and revive several natural water sources, he said. The example highlighted the role of collective action in protecting local ecosystems and conserving water.

Appeal for cleanliness ahead of festivals

With Diwali and Chhath approaching, Modi also urged people to maintain cleanliness in their homes and surroundings. He referred to cleanliness drives being organised in different areas and called on citizens to take responsibility for their immediate environment.

The broadcast brought together themes of local economic development, traditional crafts, sustainable farming, environmental conservation and civic participation.

By highlighting Kalaburagi tur dal’s exports to the Maldives, Modi drew attention to the opportunities available to regional agricultural products in global markets. His appeal urged consumers to support local producers and artisans, while the other examples showcased how community initiatives can contribute to livelihoods and environmental sustainability.