New Delhi: Air India is considering introducing a new ticket category for domestic flights that would allow passengers to opt out of onboard meals in exchange for lower fares. The proposal is currently under evaluation and, if approved, could be rolled out on select short-haul routes.
The move is aimed at offering greater flexibility to passengers while making air travel more affordable, particularly for those who prefer not to consume meals during shorter journeys.
Passengers may save by skipping meals
According to sources, the proposed “No Meals” ticket option is being designed with passenger choice in mind. Travellers who do not wish to avail of onboard food services could select this category and pay a reduced fare compared to regular tickets that include meals.
Air India currently offers multiple fare categories across its domestic network. The addition of a no-meal option would further diversify its pricing structure, allowing budget-conscious travellers to customise their flying experience.
Industry experts say such unbundled pricing strategies are already common among low-cost carriers and are increasingly being adopted by full-service airlines to remain competitive.
Likely rollout on short domestic routes
Sources indicate that Air India may initially introduce the no-meal category on select short-duration domestic routes, where the demand for onboard meals is relatively lower.
The airline is expected to closely monitor passenger response during the initial phase. Feedback from travellers will play a key role in determining whether the option is expanded to other routes or limited in scope.
Short-haul flights, typically lasting under two hours, are considered suitable for such a model, as many passengers prioritise cost savings over additional services.
Not applicable for international flights
The proposed no-meal ticket option is currently being considered only for domestic services. There are no plans to extend this category to international routes, where meal services are generally seen as an essential part of the travel experience.
At present, Air India provides complimentary meals to passengers across both domestic and international flights, regardless of ticket category.
Shift towards flexible pricing models
The introduction of a no-meal ticket option reflects a broader shift in the aviation industry towards flexible and unbundled pricing. Airlines are increasingly allowing passengers to pay only for the services they use, such as meals, seat selection, and baggage.
This approach not only helps airlines manage costs more efficiently but also gives passengers greater control over their travel expenses.
In India’s highly competitive aviation market, where price sensitivity remains high, such innovations could help full-service carriers like Air India compete more effectively with low-cost airlines.
Conclusion
Air India’s proposal to introduce no-meal tickets for domestic flights highlights its efforts to adapt to changing passenger preferences and market dynamics. By offering a lower fare option without onboard meals, the airline aims to attract cost-conscious travellers while maintaining service flexibility.
If implemented successfully, the initiative could reshape fare structures in India’s aviation sector and encourage other carriers to explore similar customer-centric pricing strategies.