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Wednesday, June 29 2022

Which social media platforms should businesses use in 2022 - 4 min read

Many social media platforms have been popular over the past years and there is always a new social media platform taking the top spot. So which platform is the most popular in 2022? There is so much speculation surrounding this question and quite frankly, only time can tell. One view is that Facebook will continue to persist because of the wide user demographic across many generations. Another view is that Snapchat might rise in popularity because teenagers prefer this app for its ephemeral nature. What do you think?  Let’s take a deeper look into the various social media platforms competing for the spot at the top.


Instagram is the most popular platform of all and has over 1.3 billion monthly users. There are many cool features on Instagram including:

  • Share images
  • Share videos
  • Create and share reels
  • Share IGTV
  • Instagram stories
  • Instagram Live
  • Instagram store
  • Paid ads and sponsored posts

Businesses use Instagram because it is the perfect place to market products and services while at the same time reaching their target audience and keeping their eye on the competition. There are also many influencers on Instagram that businesses and brands can employ to market and promote their products and services. Lastly, Instagram allows businesses to promote their content to a wider audience at very affordable rates. Plus, there are many other tools you can use to boost your profile, and one way to do that is to choose the best place to buy Instagram followers. This will allow you to skyrocket in popularity and reach your goal faster. You will find almost every business on Instagram including Spotify, H&M, and Starbucks.

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YouTube is a popular video-sharing platform where users can create their channel and post videos that are both long and short. If creating content is not for you, you can simply use YouTube to watch videos or listen to music. YouTube has a massive audience of over 2.29 billion monthly users from all across the globe and has the following features:

  • Search for and watch videos.
  • Create your own personal YouTube channel.
  • Upload videos onto your YouTube channel.
  • Engage by liking/commenting/sharing YouTube videos.
  • Subscribe/ follow YouTube channels and users.
  • Create playlists to group videos together.

Businesses use YouTube to market their products and services in videos. They also use it to inform the public about their business and operations. Businesses can express their personality through YouTube and the app makes it easy to monitor feedback which makes it possible to provide better customer service. Popular businesses that use YouTube include Apple, Coca-Cola, French Connection, and Bed, Bath & Beyond.


TikTok might be the newbie in the social media world however this platform has very quickly risen to the top of the pyramid and has managed to establish itself as a true powerhouse. You can only post short-form videos on this app and the audience is huge with over 1 billion monthly users. Features on this app include:

  • Film and edit videos with many cool filters and editing tools.
  • Attach audio to videos.
  • TikTok Live
  • Live Q&A
  • Sponsored posts
  • Duet and stitch videos
  • Keyword filters
  • Harmful comment alerts

Businesses use TikTok by partnering with influencers as well as paying the app to advertise even though advertising on TikTok is very expensive and mainly only done by big companies with large budgets. Popular businesses on TikTok include Shein, InStyle, Apple, and McDonald’s.

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Facebook is the longest-running social media platform that was established in 2006 and has a whopping 2.85 billion monthly users. You can post any style of content on Facebook and their main features include:

  • News Feed
  • Messenger
  • Facebook stories
  • Create a page for your business or brand
  • Sponsored posts
  • Fundraisers
  • Facebook groups

Businesses can post pictures and videos of their business as well as use the text function to share information. All businesses on Facebook create a page for their business that can include all their business information. Businesses on Facebook include MAC cosmetics, Glamour magazine, and Vogue.


Twitter is a text-based platform with 353 million monthly users. People use this platform to microblog and there are many features including:

  • Texting links in Tweets
  • Grouping friends and followers
  • Tweet threading
  • Pin a tweet
  • Attach images to a Tweet
  • Text hyperlinks in a tweet

Businesses use Twitter to reach their audience and directly communicate with their customers. Some businesses that use this platform include PlayStation, Sony, and Calvin Klein.

Photo by Alexander Shatov on Unsplash

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