PepsiCo India has launched Lay’s Mini Stix, marking the popular snack brand’s entry into the stick-format potato snack category in India.
According to the company, the new product combines the signature Lay’s potato base with crunchy stick-style snacking and fusion-inspired masala flavours designed for Indian consumers.
New format focused on portability
The launch also introduces Lay’s first horizontal snack pack format in India, aimed at improving portability and making the product convenient for on-the-go consumption.
Company officials said the product has been designed to cater to changing consumer lifestyles and increasing demand for quick and convenient snack options.
PepsiCo highlights changing snacking habits
Speaking about the launch, Saakshi Verma Menon said the company’s strategy is focused on evolving consumer preferences and creating new snacking experiences.
She stated that Lay’s Mini Stix represents an innovation-driven expansion of the brand’s portfolio while maintaining the familiar taste associated with Lay’s potato snacks.
Brand aims for stronger crunch and flavour
Aastha Bhasin said the new product was developed to offer consumers a different texture and a more intense crunch while retaining popular flavours.
The company believes the stick-style format could appeal to younger consumers looking for fun and shareable snack options.
Snack market continues to evolve
India’s packaged snack market has witnessed rapid growth in recent years, driven by urban lifestyles, convenience-focused consumption, and increasing demand for innovative flavours and formats.
Industry experts say major food brands are now focusing heavily on product diversification and portable packaging to attract younger consumers and expand snacking occasions.