Bengaluru: E-commerce platform Meesho reported a 75 per cent year-on-year increase in orders on the first day of its Mega Blockbuster Sale 2026, with peak volumes crossing 75,000 orders per minute within 15 minutes of the festive sale going live.
The company said the sale witnessed strong demand across fashion, beauty and personal care, home and kitchen, children’s products and electronic accessories. The number of customers placing orders also rose by around 60 per cent compared with the corresponding period last year, according to Meesho’s press release.
The early performance points to increased festive shopping activity across customer segments and locations, including smaller towns and non-metro markets. The company also reported growth in branded shopping, creator-led commerce and seller participation.
Personalised product recommendations accounted for nearly 85 per cent of Day 1 orders, highlighting the role of algorithm-driven product discovery in the platform’s festive shopping activity.
Meesho records strong start to festive sale
Meesho’s Mega Blockbuster Sale is a major festive shopping event for the platform, bringing together shoppers, brands and sellers across multiple product categories.
The company reported that order volumes rose sharply soon after the sale began, reaching more than 75,000 orders per minute within the first 15 minutes.
Overall orders increased around 75 per cent year-on-year on Day 1, while the number of customers placing orders grew approximately 60 per cent.
The figures indicate that the platform attracted more buyers while also handling a substantial increase in transactions during the initial phase of the sale.
Fashion remained among the key categories driving demand, alongside beauty and personal care, home and kitchen products, children’s items and electronic accessories.
Festive shopping also extended to products associated with home decoration and traditional celebrations, suggesting that demand covered both everyday purchases and seasonal requirements.
Personalised recommendations drive product discovery
Personalised recommendations played a significant role in Meesho’s first-day performance, accounting for nearly 85 per cent of orders.
The company attributed this trend to its product discovery systems, which help shoppers find items based on their interests and browsing behaviour.
Recommendation-led shopping can help customers navigate large product catalogues by bringing relevant products into view without requiring them to search for every item individually.
During major sale events, this can be particularly important as shoppers browse multiple categories and compare products, prices and styles.
Meesho’s reported figures indicate that personalised discovery was closely associated with a large share of transactions on Day 1. However, the company did not disclose a separate breakdown of how recommendations affected conversion rates or average spending.
The figures nevertheless underline the growing role of technology-driven discovery in e-commerce, particularly during high-demand shopping periods.
Meesho Mall sees order growth of over 200%
Meesho Mall, the platform’s branded shopping offering, recorded year-on-year order growth of more than 200 per cent during the first day of the sale.
The company also reported a substantial expansion in participation from smaller markets. The number of customers from Tier 3 and smaller locations purchasing through Meesho Mall nearly tripled.
More than one in three shoppers who bought a Mall product during the period were first-time buyers of products through the offering, according to the company.
The purchases covered products from more than 1,000 brands available through Meesho Mall.
The growth suggests that branded merchandise is attracting customers beyond the platform’s established buyer base. For brands, greater participation from smaller cities and towns can offer an opportunity to reach consumers who may have fewer options in local retail markets.
For shoppers, branded product offerings provide another option within the platform’s broader catalogue.
However, the reported growth relates to orders and customer participation during the sale’s opening day. The figures do not, by themselves, establish whether the same rate of growth will continue throughout the festive shopping period.
Festive demand extends to home decor and beauty
Meesho reported increased demand for several products associated with festive preparations, personal care and fashion.
Orders for torans and wall hangings, commonly used for home decoration during festivals, grew eightfold compared with the corresponding period last year.
Demand for support patches used with heavy earrings increased nearly sevenfold, while orders for rosemary hair care products rose more than sixfold.
These figures highlight the range of products benefiting from the festive shopping period, extending beyond clothing and conventional gifting categories.
Home decoration products can attract customers preparing their homes for celebrations, while accessories and beauty products may see increased interest as consumers shop for festive occasions.
The sharp growth rates reported for individual products are relative to their previous-year levels. Meesho did not disclose the underlying order volumes for these specific categories, so the figures should not be interpreted as measures of their absolute sales contribution.
Even so, the increases point to concentrated demand for certain products during the sale’s opening day.
Content-led shopping gains momentum
Shopping influenced by online content also recorded significant growth during the sale.
Meesho said orders through its Content Commerce segment increased approximately 3.7 times year-on-year on Day 1.
The company reported that around 90 per cent of active creators in this segment were nano creators, while 81 per cent came from non-metro India.
Nano creators generally operate with relatively small audiences and can connect with viewers through regional languages, local interests and product demonstrations.
Their participation can help shoppers discover products through content rather than relying exclusively on conventional search and category browsing.
The high share of creators from non-metro locations also points to the geographical spread of content-led commerce on the platform.
For Meesho, this model creates another route through which sellers and brands can reach potential customers. For creators, it offers an opportunity to participate in online commerce by helping audiences discover products.
The reported increase in orders suggests that content is becoming a more prominent part of the shopping journey during major sales.
Seller participation increases across smaller markets
The first-day demand surge was accompanied by growth in the number of sellers receiving orders through Meesho.
The company reported a 63 per cent year-on-year increase in transacting sellers during Day 1.
Participation from sellers based in Tier 4 and smaller markets doubled, while the number of sellers receiving their first-ever Meesho order on the opening day increased approximately 43 per cent.
These figures indicate that the sale generated activity among both established merchants and sellers entering the platform’s transaction base for the first time.
For small businesses, online marketplaces can provide access to customers beyond their immediate geographical areas. Large festive sale events can also create opportunities for merchants to test demand and introduce products to a wider audience.
The rise in first-time sellers receiving orders suggests that the activity was not limited entirely to merchants with an established transaction history on the platform.
However, the company has not disclosed how the additional orders were distributed among sellers or whether the increase translated into higher profits for individual merchants.
Meesho targets festive shoppers across Bharat
Meesho said it remains focused on making festive shopping accessible across Bharat while helping sellers and brands connect with more customers.
The opening-day results reflect growth across several parts of the platform, including overall orders, customer participation, branded merchandise, content-led shopping and seller activity.
The 75 per cent rise in orders and the peak of more than 75,000 orders per minute demonstrate the scale of demand handled during the initial hours of the sale, according to the company.
At the same time, the expansion in smaller-market participation suggests that festive e-commerce activity is extending beyond major urban centres.
The performance over the remaining sale period will help determine whether the strong opening translates into sustained growth. For now, Meesho’s Day 1 figures point to broad-based shopping activity, with personalised recommendations, branded products and creator-led discovery playing prominent roles.