Quick commerce services are increasingly becoming woven into everyday urban life, especially in metro cities where late-night and early-morning deliveries are now routine. In a recent incident that caught social media attention, a netizen used a quick commerce platform not just for convenience, but as an improvised alarm clock — and the idea worked.
A creative use of late-night delivery
The incident was shared in a viral LinkedIn post by investment banker Rishabh Agarwal, who described how he used Zepto to ensure his sister woke up on time for an early-morning flight.
According to Agarwal, his sister had a 6 am flight and had asked their mother to wake her at 3 am. When his mother’s phone was found switched off at 3.15 am, Agarwal was faced with a choice — travel across Mumbai in the middle of the night or find an alternative solution.
He chose the latter and placed a Zepto order to his sister’s address at 3.20 am, explaining the situation to the delivery partner.
Delivery partner steps up
The delivery partner, identified as Vikas, reportedly stayed on call with the family and delivered the order by 3.30 am, ensuring the sister was awake and safe. Agarwal described the experience as “on time, impeccable and reassuring,” calling the delivery a real-time safety check for a loved one.
The post quickly gained traction online, drawing praise for both the presence of mind shown by the customer and the commitment of the delivery partner.
Company reacts with humour and pride
Zepto’s leadership responded warmly to the post. Chief Brand Officer Chandan Mendiratta joked that the company never imagined it would “become the alarm clock.” COO Vikas Sharma and other senior executives echoed appreciation for the delivery partner’s effort.
Social media reacts
Social media users found the incident amusing and insightful, with many joking about future “alarm” uses of delivery apps. Others pointed out practical limitations, such as gated societies that restrict late-night access.
The episode highlights how users often discover unexpected value in products — turning convenience-driven services into moments of reliability and human connection.