TikTok has launched an enhanced Donation feature, just in time for Giving Tuesday, to make it easier for users to support their favorite causes directly within the app. The update introduces a variety of charitable organizations that creators can add to their content via donation stickers, enabling viewers to donate to causes while engaging with the content.
The new feature integrates Goodstack’s validated database of nonprofit partners, allowing creators to choose a cause they care about, personalize their fundraiser, and promote it within their videos, posts, and LIVE streams. Each donation sticker is shareable, expanding the visibility of the fundraiser and helping to reach goals faster.
TikTok’s donation stickers have been used in past campaigns, such as during the COVID-19 pandemic, to raise funds for affected communities. With this update, TikTok aims to provide even more tools for creators to drive awareness and inspire donations, making it easier than ever to support a wide range of causes, especially during the holiday season.
TikTok is committed to empowering creators, changemakers, and leaders to use the platform for social impact. This initiative could significantly boost charitable efforts by providing a powerful, easy-to-use tool for driving donations.
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