Social media platform X (social media platform) has announced stricter rules against users posting AI-generated videos about the Middle East conflict without proper labels, warning that violators will lose monetisation privileges.

The move comes as misinformation spreads online amid the escalating conflict involving Iran, Israel and the United States.

Under the new policy, users who post artificial intelligence-generated war footage without clearly disclosing that it is AI-created will face a 90-day suspension from the platform’s monetisation programme.

Repeat violations may lead to permanent removal

Nikita Bier, head of product at X, announced that repeated violations would result in permanent removal from the monetisation programme.

He warned that advanced AI tools have made it easy to create misleading videos that appear real.

“With today’s AI technologies, it is trivial to create content that can mislead people,” Bier said. “During times of war, it is critical that people have access to authentic information on the ground.”

Fake war videos gain millions of views

The policy was introduced after several viral clips depicting the war turned out to be fabricated.

Some of the widely circulated AI-generated videos included:

  • Footage falsely showing Israeli soldiers crying after Iranian strikes
  • A dramatic clip portraying Burj Khalifa in Dubai engulfed in flames after a supposed Iranian attack
  • A video claiming to show missile strikes in Tel Aviv

Many of these clips gathered millions of views before being flagged as AI-generated.

X said such posts may now be identified through metadata signals, detection tools, and community notes from users.

Mandatory AI disclosure for creators

To comply with the new rules, creators must label AI-generated videos using the “Made with AI” disclosure option available in the post menu.

The platform said this step is aimed at helping audiences distinguish between real war footage and synthetic content.

The decision has also received support from some US officials. Sarah Rogers, Under Secretary of State for Public Diplomacy, said the move complements the platform’s community notes system, which flags misleading posts.

Growing concerns over AI misinformation

The crackdown highlights the growing challenge social media platforms face as AI-generated content becomes increasingly realistic and widespread.

Despite tightening policies, Elon Musk has previously predicted that most digital content could be AI-generated within the next five to six years, reflecting the rapid expansion of generative technology.

For now, the company says stricter rules are necessary to prevent misinformation from spreading during conflicts where accurate information can be critical for public understanding and safety.