Despite ongoing efforts, authorities in Hubballi are facing challenges in curbing the sale of tobacco and gutkha, leading to a surge in oral cavity cancer cases. KIMS is currently treating 40–50 patients with this cancer, primarily caused by tobacco use.
The 2024 theme, ‘Protecting children from tobacco industry interference’, underscores the critical need for heightened awareness, especially among college students who continue to use tobacco amidst persistent illegal sales.
Tobacco products have been banned since 2008, yet Karnataka, being the second-largest consumer and producer of tobacco, grapples with widespread availability at low prices. Tobacco is sold openly in public spaces and near educational institutions, posing a significant public health threat.
Dr. MR Giriyappagoudar, Head of Radiation Oncology at KIMS Cancer Hospital, emphasized the importance of awareness programs in combatting tobacco use. Despite treating 500 tobacco-related cancer patients last year, many still lack awareness about the harmful effects of chewing tobacco.
Dr. Parashuram, District Surveillance Officer at the office of the DHO, highlighted ongoing awareness initiatives, including programmes at educational institutions and raids on shops selling tobacco products. He stressed the urgency of youth education and continuous efforts to combat tobacco consumption.