Seoul: BTS members Jimin and V have emerged as the biggest attractions at a global charity auction featuring memorabilia from the 2026 FIFA World Cup Final Halftime Show. Jimin’s match-worn jersey and V’s silk scarf have attracted the highest bids, surpassing items linked to global icons such as Lionel Messi and Madonna. The auction is being organised by Christie’s to raise funds for the FIFA Global Citizen Education Fund.

The online auction features memorabilia from artists and football legends who participated in or were associated with the historic World Cup final. Proceeds will support education and sports initiatives for children in underserved communities worldwide.

Jimin’s jersey becomes the most sought-after item

Jimin’s white-and-red jersey, worn during BTS’ performance at the FIFA World Cup Final halftime show, has become the auction’s top attraction.

The jersey has attracted dozens of bids and climbed to around USD 15,000, well above its estimated value of USD 3,000–5,000. It has overtaken signed memorabilia from football stars, including Lionel Messi, making it the highest-bid item in the sale.

V’s scarf also draws massive interest

Another standout item is the custom black silk scarf worn by V during BTS’ performance of Dynamite.

The scarf has also received strong bidding interest, with its value rising significantly above the initial estimate. Christie’s describes it as a custom-designed accessory featuring BTS-themed motifs inspired by football and Korean streetwear.

Auction includes memorabilia from global stars

The charity auction features 26 lots from the historic FIFA World Cup Final halftime show and related football memorabilia.

Among the items available are:

  • Lionel Messi’s signed Argentina jersey.
  • Madonna’s performance accessories.
  • Justin Bieber’s stage memorabilia.
  • Shakira’s performance outfit.
  • The official World Cup Final match ball and other collectibles.

Despite the star-studded lineup, BTS memorabilia has generated the strongest bidding activity so far.

Supporting a global cause

The auction, titled “One Goal: An Auction to Benefit the FIFA Global Citizen Education Fund”, is being conducted by Christie’s.

Funds raised will support educational programmes and football opportunities for children in underserved communities around the world. The auction runs until July 29, with proceeds going directly towards the FIFA Global Citizen Education Fund’s initiatives.

BTS’ World Cup performance continues to resonate

BTS made history by performing at the inaugural FIFA World Cup Final halftime show, sharing the stage with international artists including Madonna, Shakira, Justin Bieber and Burna Boy.

The group’s performance of Dynamite received widespread acclaim, and the strong demand for Jimin’s jersey and V’s scarf highlights BTS’ enduring global influence beyond music.

Conclusion

The FIFA World Cup charity auction has underscored BTS’ immense global popularity, with Jimin’s jersey and V’s scarf attracting the highest bids among memorabilia from music and football icons. As the auction continues, the proceeds are expected to make a meaningful contribution to education and sports programmes for children worldwide.