News Karnataka
Wednesday, February 21 2024
Entertainment

Dhoni, Kohli, Rahane support ‘Nayi Soch’ campaign

Photo Credit :

Mumbai: Popular Indian cricketers Mahendra Singh Dhoni, Virat Kohli and Ajinkya Rahane have come forward to support the Star Pluss “Nayi Soch” campaign, which questions various societal stereotypes that hold women back.
MS DhoniThe TV broadcaster on Sunday unveiled the campaign during the India-New Zealand ODI series.

In the campaign, Dhoni’s jersey has his mother Devki’s name printed on the back. Kohli and Rahane can be seen wearing the jerseys of the names of their mothers’ — Saroj and Sujata.

“We at Star India are very happy to partner with BCCI for an iconic brand initiative of ‘Nayi Soch’. Star Plus has been a lighthouse brand for women,” Sanjay Gupta, Managing Director, Star India, said in a statement.

“We have always put women first, told their stories, and are now set to take it to the next level — by challenging orthodoxy and stereotypes that come in the way of progress for women,” he added.

The campaign is built around real-life examples from the lives of these three cricketers, and the philosophy on how they are what they are, in large part because of their mothers.

Share this:
MANY DROPS MAKE AN OCEAN
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

To get the latest news on WhatsApp