Mumbai: Actor Janhvi Kapoor has shared her thoughts on the culture of social media, online criticism and the way narratives are shaped on digital platforms, saying that internet virality often turns public figures into “scapegoats” for engagement and visibility.
Speaking in an interview with Grazia, the actor reflected on the dynamics of online discourse and how the pursuit of views, clicks and attention frequently drives conversations on the internet. Kapoor noted that public figures often become easy targets as content creators seek to generate engagement through viral posts.
Her comments have sparked discussion about the impact of social media narratives on celebrities and the broader digital ecosystem where popularity and controversy often go hand in hand.
Virality and online narratives
During the conversation, Kapoor observed that the mechanics of social media encourage users to create content that attracts attention quickly, even if it is not always accurate or balanced.
She explained that individuals who create content about celebrities may sometimes use their names primarily to draw attention and increase engagement.
According to the actor, this often results in public figures becoming the centre of viral discussions that may not necessarily reflect reality.
Kapoor said that understanding this aspect of internet culture can help individuals develop emotional distance from online criticism.
She explained that once someone recognises that the content is often created for engagement rather than genuine commentary, it becomes easier not to take such criticism personally.
Perspective on criticism
The actor said that viewing online criticism through this lens can help reduce its emotional impact.
Kapoor explained that when she looks at viral posts about herself in this way, she realises that the conversation is often less about the person and more about attracting attention on social media platforms.
According to her, recognising the motivations behind such posts allows people to avoid internalising negative commentary.
The actor suggested that this perspective has helped her deal with the constant scrutiny that comes with being a public figure in the digital age.
Role of PR narratives in online discussions
Kapoor also spoke about the influence of public relations strategies on online discourse. She pointed out that many digital conversations appear to follow predictable patterns shaped by publicity campaigns and promotional narratives.
In some cases, she said, discussions may be influenced by organised PR efforts that highlight either positive or negative perspectives.
According to Kapoor, online conversations often fall into three broad patterns — repeating what audiences want to hear, presenting polarising viewpoints, or amplifying narratives driven by publicity strategies.
She suggested that such trends highlight how social media discussions can sometimes prioritise visibility and popularity rather than nuanced debate.
Transactional nature of online content
Reflecting on the broader ecosystem of online commentary, Kapoor said many people simply do what they need to remain visible or relevant on digital platforms.
She emphasised that the pursuit of engagement often leads individuals to adopt strategies that attract attention quickly.
Kapoor added that understanding this transactional nature of online content can help individuals avoid overthinking or becoming emotionally invested in every piece of commentary they encounter.
According to her, recognising the motivations behind online posts can help people focus on more meaningful aspects of life rather than spending excessive time on social media negativity.
Concern over online harassment
While discussing internet criticism, Kapoor acknowledged that some situations go beyond normal commentary and cross the line into harassment.
She said it can be particularly difficult when online conversations turn into targeted bullying.
The actor mentioned that she has personally witnessed such situations affecting people close to her, including members of her family.
Kapoor noted that while criticism is part of public life, harassment and personal attacks should not be normalised.
Importance of stepping away from negativity
Concluding her remarks, Kapoor emphasised the importance of disengaging from toxic online environments.
She suggested that constantly responding to negativity can amplify it rather than resolve the issue.
According to the actor, choosing to step away from such spaces is often the most effective way to maintain mental well-being.
Kapoor added that avoiding unnecessary engagement with negative discussions helps prevent the cycle of negativity from continuing.
Conclusion
Janhvi Kapoor’s remarks highlight the challenges that public figures face in an era dominated by social media. As online platforms continue to shape public perception and discourse, her comments draw attention to the complex relationship between celebrities, digital narratives and audience engagement.
The actor’s perspective also underscores the importance of maintaining emotional distance from online criticism while promoting healthier interactions in digital spaces.