Mumbai: Marking the occasion of International Women’s Day, JioStar Network has announced a special programming initiative across its Hindi movie channels, featuring 50 films centred on strong female protagonists. The curated showcase will highlight stories led by women across genres and generations, celebrating their strength, resilience and impact in cinema.
The special programming will be headlined by the World Television Premiere of Maa, starring Kajol, which will air on Star Gold on March 7 at 8 PM. The film will also have a repeat telecast on March 8 at 12 PM, coinciding with International Women’s Day celebrations.
According to the network, the initiative aims to spotlight powerful narratives driven by women and bring together a diverse selection of films that highlight female characters in different roles and circumstances.
Women-led films across multiple genres
As part of the special line-up, the network has curated a collection of 50 films that revolve around female protagonists. These films span multiple genres, including biographical dramas, action thrillers, family dramas and social stories.
Among the films included in the showcase are Mary Kom and Shabaash Mithu, both biographical dramas based on the lives of celebrated Indian sportswomen. The line-up also features action-oriented films such as Mardaani 2 and Yashoda, which showcase women in powerful and assertive roles.
The programming slate further includes critically acclaimed and popular titles like Mimi, Damini, Neerja and Stree 2, each representing a different narrative style and thematic focus.
By bringing together these films, the network aims to present a varied cinematic experience that reflects the many facets of women’s lives and journeys.
Programming across nine Hindi movie channels
The special Women’s Day programming will be broadcast across nine Hindi movie channels within the JioStar Network. These include Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies, Star Gold Select, Colors Cineplex, Colors Cineplex Bollywood and Colors Cineplex Superhits.
The films will be aired throughout the day across these channels, offering viewers an opportunity to watch stories that celebrate women’s achievements, struggles and triumphs.
According to the network, the initiative is designed to create a collective viewing experience for audiences across the country, encouraging families to come together and engage with narratives that highlight women’s perspectives and contributions.
Kajol’s Maa takes centre stage
At the heart of the programming line-up is the World Television Premiere of Maa, a film that focuses on the emotional strength and resilience of a mother. The story explores the deep bond between a mother and her family while highlighting the sacrifices and courage that define motherhood.
The film’s premiere on television has been positioned as the centrepiece of the Women’s Day celebration, with the network expecting it to reach a wide audience across India.
Speaking about the premiere, Kajol expressed her happiness about the film being part of the special programming initiative.
“I am truly happy that Maa is premiering on TV as part of Star Gold’s Women’s Day celebrations. The film portrays the emotional strength and resilience of a mother, and at its heart, it’s a story about unconditional love and the courage it takes to protect what matters most,” she said.
Kajol added that she felt honoured that the film was being showcased on a day dedicated to celebrating women and their journeys.
“I feel honoured that it is being showcased on a day that celebrates women and their journeys. I’m glad that this story will now reach millions of families far and wide across the country when it premieres on March 7 at 8 PM on Star Gold,” she said.
Network highlights the significance of the initiative
A spokesperson from JioStar Network also shared the organisation’s perspective on the initiative, highlighting the importance of celebrating stories led by women.
“We are delighted to celebrate Women’s Day across our Hindi movie channels with a diverse collection of women-led stories. These are films that have left a lasting impression through strong female characters and powerful storytelling,” the spokesperson said.
The network emphasised that the selection of 50 titles has been carefully curated to reflect stories of strength, resilience, love and determination that continue to resonate with audiences.
“With 50 carefully selected titles, this special showcase brings together stories of strength, resilience, love and determination that continue to resonate with audiences. The World TV Premiere of Maa adds a meaningful centrepiece to this celebration,” the spokesperson added.
Celebrating women through cinema
International Women’s Day has often been marked by initiatives that recognise the achievements and contributions of women across various fields. Through this special programming line-up, JioStar Network aims to celebrate the spirit of women by presenting films that highlight their journeys and voices.
The initiative not only brings together well-known titles but also reinforces the growing prominence of female-led narratives in Indian cinema.
By featuring a wide range of films across multiple channels, the network hopes to create an engaging and meaningful viewing experience for audiences while honouring the stories of women on screen.
With the television premiere of Maa and a line-up of 50 women-led films, the special showcase is set to offer a cinematic tribute to women on International Women’s Day.