Los Angeles: Global star Priyanka Chopra Jonas has been announced as the new global brand ambassador for Bentley Motors, marking a significant collaboration between the actor-producer and the luxury automobile brand.
The announcement comes alongside a new campaign that is set to launch this weekend, with an extended film expected to premiere in the coming weeks.
New campaign with a fresh creative direction
The campaign featuring Priyanka Chopra Jonas introduces a new storytelling approach for Bentley Motors. Shot in a documentary-style format, the campaign aims to present a more personal and authentic narrative.
Filmed at Sony Studios, the visuals offer candid insights into Priyanka’s journey, highlighting her experiences, career milestones, and creative outlook.
The luxury vehicle Bentley Continental GT is subtly integrated into the narrative, reflecting the brand’s emphasis on craftsmanship and design.
Collaboration rooted in shared values
Speaking about the partnership, Priyanka Chopra Jonas said she has always admired the brand’s attention to detail and storytelling approach.
She noted that the collaboration felt natural due to shared values around creativity and the process of building something meaningful.
The campaign has been conceptualised under the creative direction of Greg Williams, who has been working with the brand to shape its evolving narrative style.
Expanding global brand identity
Bentley Motors has been focusing on redefining its brand storytelling by collaborating with global personalities. Priyanka Chopra Jonas joins a growing list of ambassadors, including Mai Ikuzawa.
The company aims to connect with audiences through more relatable and human-centric campaigns, moving beyond traditional advertising formats.
Ben Whattam, Marketing Director at Bentley Motors, stated that Priyanka brings a fresh and authentic perspective that aligns with the brand’s evolving identity.
A global career milestone
With a career spanning nearly 25 years, Priyanka Chopra Jonas has established herself as a prominent figure in global entertainment. Beyond acting, she is also a producer, entrepreneur, and author.
She is actively involved in social initiatives and serves as a goodwill ambassador for UNICEF, advocating for child welfare and education.
Conclusion
The collaboration between Priyanka Chopra Jonas and Bentley Motors marks another milestone in her international journey. As brands increasingly seek authentic storytelling, this partnership reflects a shift towards more meaningful and engaging narratives in global marketing.