Bengaluru: Kannada actor and filmmaker Rishab Shetty has teamed up with Sony Pictures Entertainment for a special promotional campaign ahead of the release of Spider-Man: Brand New Day. The collaboration brings together one of Kannada cinema’s biggest stars with Marvel’s iconic superhero, marking another major Hollywood-Indian cinema crossover.
Sony Pictures unveiled a promotional video featuring Rishab Shetty on its official social media platforms. In the video, the Kantara star reflects on Peter Parker’s emotional journey and the sacrifices that come with being Spider-Man, rather than focusing on the superhero’s action-packed adventures.
Rishab shares his admiration for Spider-Man
Speaking as part of the campaign, Rishab revealed that Spider-Man has been one of his favourite superheroes since childhood.
He recalled watching the web-slinger in a single-screen theatre years ago and said he immediately connected with Peter Parker’s struggles and resilience. According to Rishab, Spider-Man’s message that “with great power comes great responsibility” continues to inspire him and remains relevant regardless of age. He also shared that his children are equally excited about the superhero and have already convinced him to book tickets for Spider-Man: Brand New Day.
Emotional promo highlights Peter Parker’s journey
Instead of recreating action scenes, the promotional video focuses on the emotional aftermath of Spider-Man: No Way Home.
Rishab discusses the loneliness Peter Parker experiences after choosing to let the world forget his identity. The promo highlights the emotional burden carried by superheroes and how their greatest sacrifices often go unnoticed, offering fans a thoughtful perspective ahead of the new film’s release.
Spider-Man: Brand New Day releases on July 30
Spider-Man: Brand New Day continues Peter Parker’s story after the events of No Way Home. With no one remembering his identity, Peter begins a new life in New York while continuing to protect the city as Spider-Man.
The film stars Tom Holland as Peter Parker alongside Zendaya and Jacob Batalon. It is scheduled to release in India on July 30 in English, Hindi, Kannada, Tamil, Telugu and Malayalam, with advance bookings already witnessing strong demand.
Hollywood promotions embrace Indian stars
The collaboration reflects Hollywood studios’ growing efforts to connect with Indian audiences through regional cinema icons.
In recent years, global film promotions have increasingly featured leading Indian actors to expand their reach across diverse language markets. Rishab’s participation highlights the growing influence of Kannada cinema on the international entertainment stage.
Rishab Shetty’s busy slate
The actor is currently working on several ambitious projects following the success of Kantara. Among his upcoming films are Kantara 3 and Jai Hanuman, both of which have generated significant anticipation among fans. His association with the Spider-Man campaign further strengthens his profile beyond Indian cinema.
Conclusion
Rishab Shetty’s collaboration with Sony Pictures for Spider-Man: Brand New Day showcases the increasing global appeal of Indian stars. By sharing his personal connection with Spider-Man, the Kantara actor has added a unique emotional touch to the film’s promotional campaign ahead of its theatrical release on July 30.