Whirlpool of India shares surged more than 12% in early trade on Friday after the company clarified reports concerning a potential sale of shares by its promoter, Whirlpool Mauritius.

The stock touched an intraday high of Rs 959.60 on the BSE, rising 12.16%. At 10.50 am, it was trading 9.88% higher at Rs 940.10, while the Sensex remained largely flat around 73,600.

Heavy trading activity in the stock

Trading volumes in Whirlpool of India also increased sharply. Around 9.66 lakh shares worth Rs 89.97 crore had changed hands on the BSE, compared with the two-week average volume of 2.50 lakh shares.

On the NSE, more than 106 lakh shares worth about Rs 987 crore had been traded, according to market data reported by NDTV Profit.

The sharp movement follows reports that Whirlpool Mauritius is exploring a further sale of its stake in the Indian company. Earlier reports said the promoter currently holds around 39.76% in Whirlpool of India after reducing its holding in November 2025.

Company clarifies promoter’s plans

Whirlpool of India said on September 24 that the media report concerned its promoter company and not the Indian company directly.

The company said Whirlpool Corporation’s intention to reduce its shareholding has been publicly known since January 30, 2025. It added that Whirlpool Mauritius informed it on September 22 that it continues to explore selling shares to a third party as part of a potential control transaction.

The company said discussions are taking place with more than one potential counterparty. However, Whirlpool of India is not involved in those negotiations and does not know whether any eventual transaction would involve the promoter’s entire holding or only part of it, or the potential price and terms.

Whirlpool of India also said it was complying with its disclosure obligations and was not aware of any regulatory or legal proceedings connected with the matter.