Air India has introduced a new fare category that excludes complimentary meals on select domestic and short-haul international flights, marking a significant shift in the airline’s strategy to attract cost-conscious travellers.
The move comes as competition intensifies in India’s aviation sector, where low-cost carriers continue to dominate a large share of the market. By offering passengers the option to forgo in-flight meals, the airline aims to provide more affordable ticket prices while giving travellers greater flexibility in choosing services.
A new option for price-sensitive flyers
Under the new fare structure, passengers opting for the no-meal ticket will pay less than those selecting traditional fares that include food and beverages. Customers who choose the lower fare will still have the option to purchase meals separately during their journey if desired.
The initiative reflects changing passenger preferences, particularly among travellers taking shorter flights where complimentary meals may not be considered essential.
Competing with low-cost carriers
India’s aviation market has seen strong growth in recent years, with budget airlines attracting passengers through competitive pricing and unbundled services. Many travellers are increasingly willing to pay only for services they intend to use, rather than purchasing an all-inclusive ticket.
Industry analysts believe Air India’s latest offering is designed to narrow the gap between full-service and low-cost carriers, enabling the airline to appeal to a wider range of customers without completely altering its premium service model.
More choice for travellers
The airline’s decision aligns with a broader trend in the global aviation industry, where carriers are introducing customised fare options tailored to different travel needs and budgets.
For passengers, the change could mean more flexibility when booking flights, allowing them to prioritise lower fares or additional onboard services depending on their preferences.
As competition in the sector continues to evolve, airlines are increasingly exploring new ways to balance affordability, customer expectations and operational efficiency.