Kolkata: A street-side food video from the city has unexpectedly taken over social media, becoming one of the most discussed clips of the week. What began as a quiet upload has grown into a larger conversation about shock-value content, digital virality and how far creators are willing to go to keep viewers engaged.
How the video resurfaced and went viral
The clip features a street vendor preparing what he describes as a gulab jamun omelette. In the video, he breaks six eggs into a steel pan, sprinkles chopped gulab jamun pieces on top, adds onions, green chillies, coriander and a pinch of salt, cooks the omelette and serves it with ketchup.
Although the video was originally posted earlier this year, it resurfaced across multiple platforms this week and quickly entered the trending cycle, with users sharing reactions, memes and debates about the unusual food combination.
Outrage and humour drive the reaction wave
The bizarre recipe triggered an avalanche of comments from users who expressed shock, disbelief and amusement. Swiggy India joined the conversation with a tongue-in-cheek remark: “Itna bhi thik tha maafi mil jaati, par ketchup?!”
Another user jokingly warned, “If you are visiting him, then this is a one-way trip.” One person wrote, “RIP Omelette,” while several questioned how the clip had gained so many likes. A viewer asked, “Who are those legends who like this video? It means they ate this recipe?”
Alongside humour, some users criticised such content for encouraging food wastage. One comment read, “Don’t encourage wasting food like this for some minimal reasons of views and followers. The number of followers won’t exceed the poverty percentage.”
Viewers question whether the video is real or staged
As the clip continued to circulate, more users began questioning its authenticity. Many suggested that the dish appeared to be created solely for attention, with one person writing, “Just a fake video and scenario created for content and virality and wasting food.”
Another viewer added a humorous twist by referencing a popular film meme: “Someone bring me the poisonous pudding from Sooryavansham.” Most agreed that the combination looked intentionally absurd, sparking doubt about whether anyone would actually eat the dish.
What the trend reveals about today’s content ecosystem
The frenzy around the gulab jamun omelette has evolved into a broader discussion about online content culture. For many, the video reflects a growing trend in which creators rely on shock value to stay relevant amid rising competition. While such clips often succeed in generating views, they also raise questions about authenticity, intent and the boundaries of creativity.
As of now, the Kolkata vendor’s experiment remains one of the most viral talking points of the week — not for its culinary merit, but for how rapidly an unusual piece of content can dominate public conversation in India’s digital landscape.