Gaurav Taneja, the popular YouTuber and fitness influencer known as Flying Beast, recently appeared on Shark Tank India to pitch his supplements brand, BeastLife. Valuing his company at Rs 100 crore, Taneja sought Rs 1 crore for a 1% stake. He proudly shared his brand’s success, claiming to have earned Rs 1 crore within the first hour of launch. However, the Sharks expressed skepticism about his dual-focus strategy and questioned its long-term growth potential.
After the episode aired, Taneja took to LinkedIn to reflect on his experience. He shared how some Sharks advised him to shut down his YouTube channel and focus solely on one business. “That’s the advice I got from some Sharks on Shark Tank India,” he wrote. He revealed that when asked if he would continue making YouTube videos, he confidently replied “Yes,” but was met with disapproval. One Shark remarked, “Your focus will not be there, you will make money elsewhere,” a comment Taneja found risky, feeling it could potentially harm more than help.
In the episode, Anupam Mittal, one of the Sharks, questioned Taneja’s business model, emphasizing that a startup requires constant dedication, and part-time involvement would not lead to success. Taneja raised concerns in a subsequent post about the diminishing impact of Shark Tank India, revealing that the website traffic generated by his appearance was lower than expected. He speculated that the show’s popularity might be waning and questioned whether strategic shifts, such as skipping TV broadcasts, could be a reason behind this decline.
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