India: E-commerce platform Meesho has announced the creation of around 12 lakh seasonal job opportunities across its seller and logistics ecosystem for the upcoming festive season, marking a 40% increase compared to last year. Over 70% of these roles are expected to be generated in India’s tier-3 and tier-4 cities, highlighting the platform’s expanding reach in smaller markets.

Sellers ramp up festive preparations

According to Meesho, sellers on the platform have onboarded nearly 5.5 lakh temporary workers to meet peak-season requirements. These seasonal hires are being trained in various functions, including sorting, manufacturing, and packaging.

In addition to workforce expansion, sellers have curated festive collections, introduced new product categories, and conducted inventory checks to manage the anticipated surge in demand. The additional manpower is expected to support sellers in handling higher order volumes during a period when Indian households traditionally spend more on apparel, electronics, home décor, and festive essentials.

Logistics hiring sees sharp growth

A significant portion of this year’s seasonal hiring has come from logistics operations. Meesho, which partners with multiple third-party logistics (3PL) providers and its own logistics arm, Valmo, has facilitated 6.7 lakh seasonal roles in this segment—a 90% increase over last year.

These jobs include first-mile, middle-mile, and last-mile delivery positions, with responsibilities such as picking, sorting, loading, unloading, and managing returns.

Industry perspective

“The festive season is when many Indian households place their trust in e-commerce. In anticipation of this peak period, we have created over 12 lakh seasonal opportunities, with a significant share emerging from India’s tier-3 cities,” said Sourabh Pandey, CXO, Fulfilment and Experience, Meesho.

The seasonal hiring push comes at a time when India’s e-commerce platforms are preparing for a surge in demand during the festive quarter, with sales typically accounting for a large portion of annual revenue.

Conclusion

Meesho’s move not only helps sellers manage the festive demand efficiently but also provides employment opportunities to a large number of temporary workers across smaller cities, underlining the growing importance of tier-3 and tier-4 markets in India’s e-commerce ecosystem.