The Mumbai Police has directed all its 51,000 personnel to immediately stop posting reels, mini-vlogs and other social media videos while in uniform, citing concerns over confidentiality and discipline.
The circular, issued on Thursday and signed by Deputy Commissioner of Police (Special Branch) Dattatray Kamble, warns of strict disciplinary action against those who fail to comply.
Security and confidentiality concerns
According to the circular, several videos posted by personnel have inadvertently revealed office premises, government vehicles, equipment and duty-related information. Authorities said such content could compromise security and departmental secrecy.
The police force’s Social Media Lab has been tasked with actively monitoring online platforms and reporting violations. Personnel found flouting the directive may face action under the Maharashtra Civil Services (Disciplinary and Appeal) Rules, 1979.
The move follows a July 2025 Government Resolution regulating social media use by state government employees, which cautions against self-promotion, sharing confidential material and displaying official property or insignia inappropriately.
From ‘khaki swag’ to strict rules
In recent months, several police officers had gained popularity on platforms like Instagram for stylish reels showcasing uniformed appearances, fitness routines and cinematic edits.
Among them is Amol Kale, a Mumbai police personnel with over 5 lakh followers, who has appeared in videos alongside celebrities.
However, senior officials believe that even seemingly harmless content can impact the discipline and public image of the force.
With the new directive in place, the era of “khaki swag” reels appears to have come to an abrupt halt, as the department reinforces boundaries between official duty and personal social media presence.