Pallikal village in Thiruvananthapuram, Kerala, has become famous for its thriving organic market. After its inception, the market quickly gained popularity across the state. Let’s explore what makes this market special and how it fosters organic farming.
In 2016, the government launched a scheme to promote organic and polyhouse farming in Pallikal. The aim was to raise awareness about the benefits of a healthy diet and the advantages of consuming fertilizer-free produce.
Initially, the market was an experimental project, opening just one Saturday each month. Managed by the farmers’ group and Pallikkal Gram Panchayat, the market’s popularity soared, leading to a weekly schedule every Saturday. On the third Saturday, the market is organized by Kudumbashree members. Due to high demand, the market also began operating every Wednesday, managed by the Gram Panchayat.
Local18 reports that authorities are working to provide more resources to meet local needs. The market’s success is attributed to the high quality of organic, fertilizer-free products and the direct platform it offers for farmers to sell their produce.
One common customer complaint was the quick sellout of vegetables, prompting authorities to adjust timings to better accommodate shoppers.