KSRTC Wins Multiple National Awards for Bus Branding and Employee Welfare

The Karnataka State Road Transport Corporation (KSRTC) has been honoured with multiple national awards, recognising its outstanding achievements in bus branding, the Shakti scheme, and employee welfare initiatives. In a statement, KSRTC announced that it has received eight ViDEA awards, five mCUBE awards, two SKOCH Order of Merit awards, and one SKOCH award, highlighting its innovative and impactful work in the transport sector.

ViDEA Awards:
KSRTC secured eight ViDEA awards across various categories, showcasing its excellence in video content and marketing campaigns:

1. Best Video Content in a Product Placement for the branding of Pallakki buses.
2. Best Video Content in a Low Budget Marketing Campaign (offline) for the branding of Ashwamedha buses.
3. Best Video Content in a Traditional Media Campaign by a Tours and Travel Enterprise for the Shakti Scheme.
4. Best Video Content in a Multimedia Campaign by a Tours and Travel Enterprise for the branding of Ashwamedha buses.
5. Best Video Content in a Digital Campaign by a Tours and Travel Enterprise for the branding of Pallakki buses.
6. Best Video Content in an Instagram Campaign for the branding of Ambaari Utsav buses.
7. Best Video Content in a Mobile Marketing Campaign-Overall for the branding of Ashwamedha buses.
8. Top Video Content Brands Enterprise – KSRTC.

mCUBE Awards:
KSRTC also excelled at the mCUBE awards, receiving recognition in the following categories:

1. Best PR Campaign for Branding
2. Best Low Budget Marketing Campaign (offline) for Branding
3. Best ATL Campaign by a Tours and Travel
4. Best Brand Content for Shakti Scheme
5. Best Online PR Campaign for Branding

SKOCH Order of Merit Awards:
The KSRTC was also awarded two SKOCH Order of Merit awards for its initiatives:

• Sarige Sanjeevini : A heart screening and treatment programme for KSRTC employees.
• Road Safety Initiatives : Efforts to enhance road safety measures.
  In addition to these accolades, the KSRTC will receive the prestigious SKOCH Award on September 21 in New Delhi.

The ViDEA and mCUBE awards were presented in Gurugram, while the SKOCH Order of Merit awards were announced online. These awards underscore KSRTC’s commitment to excellence in public transport and employee welfare, positioning it as a leader in the industry.

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