Players of Royal Challengers Bengaluru visited the flagship store of Nothing in Bengaluru as part of the team’s title sponsorship partnership with the brand for the 2026 T20 season.
The visit created excitement among fans as leading cricketers interacted with customers and supporters at the outlet.
RCB players meet fans
Romario Shepherd, Bhuvneshwar Kumar, Josh Hazlewood and Jacob Bethell spent time with visitors at the store, taking part in fan interactions and photo moments.
The players also left a playful message on the store window with a graffiti-style note reading “RCB was here”.
Brand partnership gains attention
Nothing has partnered with RCB as title sponsor for the 2026 T20 season, combining cricket popularity with youth-focused technology branding.
The Bengaluru event was seen as part of wider fan engagement activities connecting sports supporters with the brand’s growing retail presence.
Nothing records rapid growth
According to Counterpoint Research’s Q1 2026 India Smartphone Shipment Tracker, Nothing emerged as the fastest-growing smartphone brand in the country with 47 per cent year-on-year growth.
The company has reportedly been the fastest-growing smartphone brand in eight of the last nine quarters.
Industry observers noted that the strong performance was supported by wider offline expansion, including the launch of the company’s first exclusive retail store in India.
Bengaluru remains key market
With technology and cricket both deeply rooted in Bengaluru’s identity, the collaboration between RCB and Nothing has drawn strong local interest.
The event reflected how sports partnerships continue to shape modern consumer branding in India.
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