Hubli: In a significant move to expand its reach and accessibility, Dr. Babu Jagjivanaram Leather Industries Development Corporation (Lidkar) is set to launch its products on e-commerce platforms. Consumers will soon be able to purchase leather shoes, slippers, purses, belts, and bags directly from the comfort of their homes.
Sun Plus Agency has been awarded the tender for the e-commerce process, and Lidkar is currently developing the necessary software infrastructure. The corporation aims to list its products on popular platforms like Amazon and Flipkart. To facilitate online transactions, Lidkar has already entered into an agreement with the post office and is in the process of finalising a deal with Canara Bank for a payment gateway.
To ensure a seamless online shopping experience, Lidkar is capturing 3D images of its products and gathering detailed information about their price, availability, colour, type, and size. The software development process is underway, and the corporation anticipates launching its e-commerce platform by the end of August or early September.
Lidkar currently operates 18 product outlets across the state, and the transition to e-commerce will provide a more convenient and accessible platform for customers. Managing Director Vasundhara emphasised the importance of this move in expanding the corporation’s market reach and enhancing customer satisfaction.
Actor Dolly Dhananjaya serves as the brand ambassador for Lidkar shoes for school students, contributing to the organisation’s brand image and reputation. To maintain quality standards, Lidkar has formed a committee to oversee the quality of products purchased by beneficiaries and traders. The corporation has also been actively engaged in supplying shoes to various institutions, including the police, residential school students under the Shoe Bhagya scheme, and government school children in Chamarajanagar, Mandya, and Mysore. Future plans include expanding its reach to private schools.
By offering high-quality products at competitive prices, Lidkar aims to establish itself as a leading player in the leather goods industry. The corporation’s foray into e-commerce marks a significant step towards achieving this goal and meeting the evolving needs of today’s consumers.
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