Mysuru: The city witnessed an exceptional demand for Mysore silk sarees, resulting in sales worth Rs 2.52 crore in a single day, marking a new milestone for the renowned silk industry. The surge in purchases is credited to the festive season, Kartika month, and the prevalence of weddings, highlighting the enduring appeal of authentic Mysore silk sarees.
The State Silk Industries Corporation factory, located on Manandwadi Road in Mysore, serves as a key producer of pure silk and gold-threaded Mysore silk sarees. The collective effort of five KSIC stores in Mysore and 14 other outlets in cities like Hyderabad, Bangalore, Channapatna, and Davangere contributed significantly to this remarkable sales upsurge. The sales data reflects a substantial rise, with a staggering 178 sarees sold on Saturday across the 14 Mysore silk outlets, indicating a fourfold increase in demand. The five KSIC outlets in Mysore city alone accounted for sales worth 72 lakhs, while the other outlets combined for 1.80 crores.
Jagdish, the assistant manager at the KSIC store in Mysore, observed a notable increase in footfall, attributing it to both the festive season and ongoing discount offers. Customers are benefiting from a 10% discount on silk sarees priced below 25,000 and a 20% discount on those above 25,000 until November 18. Known for their quality, Mysore silk sarees are handcrafted with pure silk and gold lace, offering a lightweight and breathable option. Ranging from 15 thousand to 2 lakh, these sarees feature diverse designs, including various zari sizes, border variations, and double-bordered options.
A distinct feature of Mysore silk sarees is the KSIC code number placed near the border, enabling easy identification. These sarees hold high resale value, with gold zari components maintaining their price even after two decades. Their significance in cultural events is evident, such as the Mysore Dussehra celebration where a Mysore silk saree, adorned with a golden Ambari for goddess Chamundeshwari, gained attention, reportedly priced at Rs 95,000 according to an anonymous KSIC official.