News Karnataka
Saturday, April 13 2024
Life Style

BLOOM by Urbanic – High Street Fashion and Shopping?

Womenswear brand Urbanic aims to captivate the affordable premium clothing sector and has also released a fashion film titled "BLOOM" as part of its rebranding campaign, accompanied by the hashtag #UR.
Photo Credit : IANS

New Delhi: Urbanic, a women’s clothing brand, aims to capture the affordable premium clothing market and has launched a fashion film called “BLOOM” as part of its rebranding campaign under the hashtag #UR.

In addition to the fresh visual identity, the brand has introduced a new website and app, along with eagerly anticipated summer styles. Established in 2019, the native e-commerce brand emphasizes that this rebranding effort goes beyond a mere makeover; it invites its followers to infuse their own unique style, fostering creativity, enjoyment, and personal flair.

Authenticity is of paramount importance to Urbanic; the brand is committed to maintaining its core values while encouraging others to do the same. Urbanic stands for being “Naturally Charming,” creating a platform where individuals can confidently embrace their distinctiveness and innate charm.

Rahul Dayama, Head of Marketing at Urbanic India, affirms, “At Urbanic, fashion should empower you to shape your narrative and showcase your inherent charm. Our fresh identity centres on creativity and inclusivity. While it’s more refined, it remains true to our deeply rooted original values.”

James Wellwood, founding partner at Urbanic, adds, “We are thrilled to reveal a new brand identity that aligns with our true philosophy and core principles. It signifies a progressive evolution that embodies a broader purpose.”

Share this:
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

To get the latest news on WhatsApp