Mumbai: With countless haircare trends circulating on social media, celebrity hairstylist Amit Thakur has weighed in on some of the most common practices, separating effective routines from popular myths. Known for styling Bollywood actor Alia Bhatt, Thakur recently shared his views on habits such as double shampooing, brushing wet hair, oiling and using silk pillowcases.
Not every trend suits everyone
According to Thakur, many viral haircare practices can be beneficial, but their effectiveness depends on an individual’s hair type, scalp condition and lifestyle. He emphasised that following trends without understanding personal hair needs may do more harm than good.
Double shampooing, for instance, can help remove excess oil, dirt and product build-up, especially for people who regularly use styling products or have oily scalps. However, he noted that frequent double cleansing may not be necessary for those with dry or sensitive hair.
Silk pillowcases and brushing habits
Silk pillowcases have gained popularity for reducing friction while sleeping, potentially minimising hair breakage and frizz. Thakur acknowledged that they can be helpful, although they are not a miracle solution for healthier hair.
He also advised caution when brushing wet hair, as damp strands are more fragile and prone to breakage. If detangling is necessary, using a wide-toothed comb gently from the ends towards the roots is considered a safer approach.
Consistency matters more than trends
Thakur stressed that maintaining healthy hair is less about following every viral trend and more about adopting a simple, consistent routine suited to individual needs. Proper cleansing, conditioning, balanced nutrition and protecting hair from excessive heat and chemical treatments remain the foundation of good haircare.
He encouraged people to focus on evidence-based practices rather than chasing every online beauty trend, noting that healthy hair is built through regular care rather than quick fixes.